Alex G
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,165,284
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-18 00:13:37 UTC
Genres
Biography
Alex G builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, BRAZIL, UNITED KINGDOM. With a male-leaning (54%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (33,894 avg views per post), while Instagram provides social proof in comments and saves. Affinities with MOOG, Five Nights at Freddy's, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,165,284 · Engagements 45,860 · Rate 3.9% Posts 103 · Views 33,894 · Avg Likes 45,683 · Avg Comments 981 · Avg Views 33,894 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 27% 13-17: 9% 35-44: 8% |
Largest: 18-24 (55%); next: 25-34 (27%) |
| Gender Split |
Female: 46% Male: 54% Non-binary/Other: 0% |
Skews male (54%) |
| Top Countries |
UNITED STATES (43%) BRAZIL (7%) UNITED KINGDOM (7%) CANADA (4%) AUSTRALIA (2%) |
Top regions: UNITED STATES (43%), BRAZIL (7%), UNITED KINGDOM (7%) |
| Platform Engagement | Instagram: 44,615 avg likes/post · Youtube: 33,894 avg views/post | Best reach: Youtube 33,894 avg views; best engagement: Instagram 44,615 avg likes |
Top Brand Affinities
MOOG
Five Nights at Freddy's
Ableton
Glossier
SoundCloud
Lollapalooza
Spotify Music
Maison Margiela
Kodak
Champion
Taco Bell
Walgreens
| Brand | Category | Score |
|---|---|---|
| MOOG | 16.66 | |
| Five Nights at Freddy's | 8.11 | |
| Ableton | 8.08 | |
| Glossier | 7.63 | |
| SoundCloud | 7.33 | |
| Lollapalooza | 7.27 | |
| Spotify Music | 7.19 | |
| Maison Margiela | 7.07 | |
| Kodak | 7.03 | |
| Champion | 6.23 | |
| Taco Bell | 5.78 | |
| Walgreens | 5.53 | |
| Coachella | 5.18 | |
| Polaroid | 5.00 | |
| Margaritaville | 4.98 | |
| Comedy Central | 4.54 | |
| Coors | 4.51 | |
| Verizon | 4.38 | |
| Tinder | 4.31 | |
| Kickstarter | 4.13 | |
| Urban Outfitters | 4.08 | |
| Dr. Martens | 4.04 | |
| Carhartt | 4.01 | |
| Gatorade | 3.98 | |
| NBC | 3.98 | |
| Fujifilm | 3.97 | |
| Hurley | 3.83 | |
| Showtime | 3.81 | |
| Emporium | 3.47 | |
| Monster Beverage | 3.41 | |
| Nickelodeon | 3.24 | |
| Heinz | 3.17 | |
| Olympus | 2.93 | |
| Busch | 2.75 | |
| Airbnb | 2.68 | |
| MTV | 2.67 | |
| Pizza Hut | 2.62 | |
| Prismacolor | 2.61 | |
| Paramount Pictures | 2.56 | |
| Chipotle Mexican Grill | 2.33 | |
| Walmart | 2.31 | |
| Cadillac | 2.30 | |
| Nintendo | 2.29 | |
| Guinness | 2.23 | |
| Sprite | 2.20 | |
| Warner Bros | 2.10 | |
| Budweiser | 2.09 | |
| Beats Electronics | 2.04 | |
| Chrysler | 2.00 | |
| Vans | 1.86 |
Official Profiles
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LoginArtist: Alex G
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-05 19:00 UTC | Laneway Festival 2026 | Western Springs Stadium and Park | Auckland, New Zealand | — |
| 2026-02-12 02:30 UTC | Alex G | Palais Theatre | Melbourne, Australia | |
| 2026-02-14 08:00 UTC | Laneway Festival 2026 | Adelaide Showground | Adelaide, Australia | — |
| 2026-02-20 03:00 UTC | Alex G | ＥＸ ＴＨＥＡＴＥＲ ＲＯＰＰＯＮＧＩ | Minato, Japan | |
| 2026-02-21 03:00 UTC | Alex G | 梅田CLUB QUATTRO | Osaka, Japan | |
| 2026-04-11 02:00 UTC | Coachella 2026 | Empire Polo Club | Indio, United States | — |
