HWASA
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
10,179,947
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-19 08:13:11 UTC
Genres
Biography
In addition to her solo work, HWASA has collaborated with artists such as Dua Lipa and Loco. Joining P NATION, she released the empowering single "I Love My Body," followed by her album "O" featuring the title track "NA," focusing on themes of confidence and self-empowerment. Celebrated for her individuality and body positivity, HWASA continues to challenge beauty standards and inspire fans to embrace themselves authentically, solidifying her impact in both the music and fashion industries. Fans eagerly anticipate her future endeavors as she pushes the boundaries of K-pop, establishing herself as a compelling artist of her generation.
HWASA speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, PHILIPPINES, BRAZIL. Composition is heavily female (79%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (70,794 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Coach, Dunkin' Donuts, Stüssy, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 10,179,947 · Engagements 247,287 · Rate 2.4% Posts 478 · Views 70,794 · Avg Likes 247,161 · Avg Comments 938 · Avg Views 70,794 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 11% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 79% Male: 21% Non-binary/Other: 0% |
Skews female (79%) |
| Top Countries |
UNITED STATES (13%) PHILIPPINES (9%) BRAZIL (6%) INDIA (6%) INDONESIA (5%) |
Top regions: UNITED STATES (13%), PHILIPPINES (9%), BRAZIL (6%) |
| Platform Engagement | Instagram: 240,951 avg likes/post · Youtube: 70,794 avg views/post | Best reach: Youtube 70,794 avg views; best engagement: Instagram 240,951 avg likes |
Top Brand Affinities
Coach
Dunkin' Donuts
Stüssy
Dr. Martens
Bershka
League of Legends
UNIQLO
shein
Polaroid
Sprite
SheInside
Petronas
| Brand | Category | Score |
|---|---|---|
| Coach | 5.88 | |
| Dunkin' Donuts | 3.88 | |
| Stüssy | 3.42 | |
| Dr. Martens | 3.16 | |
| Bershka | 3.11 | |
| League of Legends | 3.10 | |
| UNIQLO | 2.51 | |
| shein | 2.50 | |
| Polaroid | 2.27 | |
| Sprite | 2.18 | |
| SheInside | 2.09 | |
| Petronas | 2.00 | |
| Kodak | 1.94 | |
| Yves Saint Laurent | 1.70 | |
| KitKat | 1.69 | |
| Showtime | 1.69 | |
| L'Oréal Paris | 1.67 | |
| Converse | 1.67 | |
| NYX Cosmetics | 1.57 | |
| Starbucks | 1.46 | |
| Maybelline | 1.44 | |
| Versace | 1.44 | |
| CBS Television Studios | 1.42 | |
| Calvin Klein | 1.31 | |
| Coachella | 1.29 | |
| Balenciaga | 1.26 | |
| Forever 21 | 1.26 | |
| CBS | 1.26 | |
| Fujifilm | 1.24 | |
| Tiffany & Co | 1.24 | |
| New Balance | 1.22 | |
| OREO | 1.22 | |
| Burberry | 1.21 | |
| Pokemon Go | 1.11 | |
| Costco | 1.09 | |
| Walt Disney | 1.05 | |
| H&M | 1.04 | |
| Pixar | 1.03 | |
| Gucci | 1.01 | |
| IKEA | 1.00 | |
| Universal | 0.98 | |
| Pepsi | 0.98 | |
| Pokemon | 0.96 | |
| Levi's | 0.93 | |
| Beats Electronics | 0.92 | |
| Spotify Music | 0.92 | |
| Netflix | 0.88 | |
| Nintendo | 0.82 | |
| Vogue | 0.81 | |
| Puma | 0.78 |
Official Profiles
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LoginArtist: HWASA
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 04:00 UTC | Hwasa, KARD, AB6IX | Olympiahalle München | Munich, Germany |
