Joyce Cheng

Joyce Cheng — asian artist from HK.

Joyce Cheng, daughter of Lydia Sum Tin-ha and Adam Cheng Siu-chow, is a C-pop singer, actress, and writer who gained public recognition in 2005 for her role in…

Influence: 49.39% Fanbase: 23.35% Trending: 62.41% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sugarfina • 66.55% • Very Strong

As of 2025-09-08

558,561

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-17 11:55:27 UTC

Genres

asiancantopop

Biography

Joyce Cheng, daughter of Lydia Sum Tin-ha and Adam Cheng Siu-chow, is a C-pop singer, actress, and writer who gained public recognition in 2005 for her role in the Hong Kong Disneyland opening ceremony. Born in Vancouver in 1987, Cheng relocated to Hong Kong in 2006 and made her musical debut with "Kaau Zi Gei." She has since established herself as a notable figure in Cantopop and Mandopop, releasing albums like 故事的配角 and singles such as “Fake a Smile” and “小夜燈.” Throughout her career, she has explored various genres, including opera and television.

Joyce Cheng, the talented offspring of renowned entertainers, Lydia Sum Tin-ha and Adam Cheng Siu-chow, rose to fame in 2005 as Snow White at the Hong Kong Disneyland ceremony. Moving from Vancouver to Hong Kong in 2006, she embarked on a successful music career with hits like “Make Me Cry” and “Fake a Smile.” Cheng has showcased her versatility in Cantopop and Mandopop, releasing albums like The Voice of Love and Joyce was unveiled, solidifying her status as a prominent figure in the industry.

Top Brand Affinities

Report Date: 2025-09-08

Joyce Cheng resonates most with 18-24 & 25-34 audiences and shows durable presence in HONG KONG SAR CHINA, MALAYSIA, UNITED STATES. With a heavily female (74%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (122,201 avg views per post); Youtube is where fans co-sign. Affinity adjacency to Sugarfina, Roger Vivier, HSBC makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Joyce Cheng score 0.75% — Low bucket.

Brand: SugarfinaBrand: Roger VivierBrand: HSBC

Followers:558,561

Engagements:4,165

Rate:0.7%

Posts:2

Avg Likes:3,918

Avg Comments:220

Avg Views:122,201

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 558,561 · Engagements 4,165 · Rate 0.7% Posts 2 · Views 122,201 · Avg Likes 3,918 · Avg Comments 220 · Avg Views 122,201	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 36% 13-17: 8% 35-44: 7%	Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split	Female: 74% Male: 26% Non-binary/Other: 0%	Skews female (74%)
Top Countries	HONG KONG SAR CHINA (50%) MALAYSIA (9%) UNITED STATES (9%) CANADA (7%) CHINA (4%)	Top regions: HONG KONG SAR CHINA (50%), MALAYSIA (9%), UNITED STATES (9%)
Platform Engagement	Instagram: 0 avg likes/post · Youtube: 122,201 avg views/post	Best reach: Youtube 122,201 avg views; best engagement: Youtube 3,918 avg likes

Top Brand Affinities

Sugarfina

Score: 66.55

Roger Vivier

Score: 39.72

HSBC

Score: 34.26

Cathay Pacific

Score: 32.57

Sulwhasoo

Score: 25.52

Casetify

Score: 23.31

Sandro

Score: 14.99

AirAsia

Score: 12.09

7-Eleven

Score: 11.55

GENTLE MONSTER

Score: 11.23

Alexander Wang

Score: 11.15

McCafé

Score: 10.38

Brand	Category	Score
Sugarfina		66.55
Roger Vivier		39.72
HSBC		34.26
Cathay Pacific		32.57
Sulwhasoo		25.52
Casetify		23.31
Sandro		14.99
AirAsia		12.09
7-Eleven		11.55
GENTLE MONSTER		11.23
Alexander Wang		11.15
McCafé		10.38
Maison Margiela		10.13
Innisfree		8.61
Loewe		8.25
The Ritz-Carlton		8.20
Shake Shack		7.85
Shiseido		7.13
Cheesecake Factory		6.93
Four Seasons		6.80
Summit Entertainment		6.76
Tory Burch		6.48
Snoopy And The Peanuts Gang		6.20
Clarins		6.15
Gundam		6.00
Guerlain		6.00
Bandai Namco		5.78
Laneíge		5.78
Miu Miu		5.76
Longchamp		5.67
Hermès		5.63
T.G.I. Friday's		5.41
Jimmy Choo		5.23
Alexander McQueen		5.22
Dyson		5.08
Tiffany		5.05
TOM FORD		4.87
Bulgari		4.83
Nespresso		4.28
Lego		4.19
Fendi		4.13
Petronas		4.09
Coffeegram		4.07
Tiffany & Co		4.04
Moschino		3.98
Harrods		3.92
Ferragamo		3.90
Christian Louboutin		3.87
UNIQLO		3.84
Kate Spade		3.84