Kaleb J

Kaleb J — pop artist from ID.

Kaleb J, also known as Passion Vibe Artist, began singing at the age of 3. After participating in The Voice Indonesia 2019 and finishing 6th, he turned his…

Influence: 60.57% Fanbase: 34.04% Trending: 73.83% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 12.69% • Very Strong

As of 2025-09-09

302,068

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 07:11:00 UTC

Genres

poppopindonesian popindie pop

Biography

Kaleb J, also known as Passion Vibe Artist, began singing at the age of 3. After participating in The Voice Indonesia 2019 and finishing 6th, he turned his focus to songwriting. In 2020, Kaleb released a single in collaboration with Passion Vibe.

Top Brand Affinities

Report Date: 2025-09-09

Kaleb J keeps 18-24 & 25-34 audiences engaged throughout INDONESIA, UNITED STATES, THAILAND. The composition is female-leaning (55%), which favors creative built around style signals and community validation. Results concentrate on Tiktok at 32,700 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with Garuda Indonesia, Jafra, AirAsia supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Kaleb J score 1.33% — Moderate bucket.

Brand: Garuda IndonesiaBrand: JafraBrand: AirAsia

Followers:302,068

Engagements:4,022

Rate:1.3%

Posts:360

Avg Likes:3,626

Avg Comments:147

Avg Views:38,420

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 302,068 · Engagements 4,022 · Rate 1.3% Posts 360 · Views 38,420 · Avg Likes 3,626 · Avg Comments 147 · Avg Views 38,420	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 28% 13-17: 10% 35-44: 2%	Largest: 18-24 (59%); next: 25-34 (28%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	INDONESIA (92%) UNITED STATES (3%) THAILAND (2%) PHILIPPINES (2%) JAPAN (1%)	Top regions: INDONESIA (92%), UNITED STATES (3%), THAILAND (2%)
Platform Engagement	Instagram: 1,175 avg likes/post · Tiktok: 32,700 avg views/post · Youtube: 5,720 avg views/post	Best reach: Tiktok 32,700 avg views; best engagement: Tiktok 2,193 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 12.69

Jafra

Score: 11.16

AirAsia

Score: 8.89

Yakult

Score: 8.36

Atmos

Score: 6.73

OOTD Magazine

Score: 5.35

Ableton

Score: 4.71

UNIQLO

Score: 4.63

Petronas

Score: 3.63

Fujifilm

Score: 3.61

Oriflame

Score: 3.01

Spotify Music

Score: 2.95

Brand	Category	Score
Garuda Indonesia		12.69
Jafra		11.16
AirAsia		8.89
Yakult		8.36
Atmos		6.73
OOTD Magazine		5.35
Ableton		4.71
UNIQLO		4.63
Petronas		3.63
Fujifilm		3.61
Oriflame		3.01
Spotify Music		2.95
Pull&Bear		2.93
Coffeegram		2.65
NBC		2.56
Preloved		2.52
Emporium		2.40
Intel		2.40
Carrefour		2.39
Snapseed		2.02
H&M		1.82
A Game of Tones		1.80
Xiaomi		1.78
Transformers		1.77
New Balance		1.73
Maybelline		1.67
Yamaha		1.64
musical.ly		1.54
Bershka		1.47
SoundCloud		1.29
Samsung Group		1.18
Adobe		1.18
Coachella		1.17
Universal		1.08
Puma		0.97
Polaroid		0.97
Harley-Davidson		0.96
IKEA		0.95
National Geographic		0.93
SheInside		0.89
Travelgram		0.88
Sony		0.88
Zara		0.86
Walt Disney		0.84
Canon		0.78
Levi's		0.77
Vans		0.77
Vogue		0.74
Starbucks		0.73
Beats Electronics		0.72