Lauv
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
8,206,841
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 17:42:55 UTC
Genres
Biography
His latest single, "Potential," showcases Lauv's emotive songwriting against a backdrop of energetic beats and intricate guitar melodies, culminating in a powerful and anthemic bridge.
Lauv builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, PHILIPPINES, INDIA. With a heavily female (58%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Tiktok (55,700 avg views per post), while Instagram provides social proof in comments and saves. Affinities with GENTLE MONSTER, Lollapalooza, iHeartRadio Music Awards point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 8,206,841 · Engagements 24,628 · Rate 0.3% Posts 765 · Views 69,478 · Avg Likes 24,574 · Avg Comments 298 · Avg Views 69,478 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 62% 25-34: 23% 13-17: 11% 35-44: 3% |
Largest: 18-24 (62%); next: 25-34 (23%) |
| Gender Split |
Female: 58% Male: 42% Non-binary/Other: 0% |
Skews female (58%) |
| Top Countries |
UNITED STATES (14%) PHILIPPINES (13%) INDIA (9%) INDONESIA (8%) THAILAND (5%) |
Top regions: UNITED STATES (14%), PHILIPPINES (13%), INDIA (9%) |
| Platform Engagement | Instagram: 19,776 avg likes/post · Tiktok: 55,700 avg views/post · Youtube: 13,778 avg views/post | Best reach: Tiktok 55,700 avg views; best engagement: Instagram 19,776 avg likes |
Top Brand Affinities
GENTLE MONSTER
Lollapalooza
iHeartRadio Music Awards
Coachella
Coach
Verizon
American Eagle
H&M
Urban Outfitters
Lululemon Athletica
Moschino
Jollibee
| Brand | Category | Score |
|---|---|---|
| GENTLE MONSTER | 12.31 | |
| Lollapalooza | 5.86 | |
| iHeartRadio Music Awards | 5.06 | |
| Coachella | 4.72 | |
| Coach | 4.24 | |
| Verizon | 3.65 | |
| American Eagle | 3.62 | |
| H&M | 3.54 | |
| Urban Outfitters | 3.33 | |
| Lululemon Athletica | 3.14 | |
| Moschino | 3.09 | |
| Jollibee | 3.08 | |
| ASOS | 2.99 | |
| Forever 21 | 2.83 | |
| Showtime | 2.74 | |
| CBS | 2.70 | |
| Dr. Martens | 2.65 | |
| Polaroid | 2.58 | |
| CBS Television Studios | 2.58 | |
| UNIQLO | 2.46 | |
| Tomorrowland | 2.45 | |
| TOM FORD | 2.44 | |
| Carhartt | 2.34 | |
| Spotify Music | 2.31 | |
| Sunnies Studios | 2.24 | |
| Converse | 2.19 | |
| Snoopy And The Peanuts Gang | 2.12 | |
| SoundCloud | 2.06 | |
| Vans | 1.96 | |
| Calvin Klein | 1.95 | |
| New Balance | 1.93 | |
| Costco | 1.83 | |
| Fujifilm | 1.82 | |
| Fenty beauty | 1.78 | |
| Lush | 1.76 | |
| Hollister Co | 1.75 | |
| Too Faced Cosmetics | 1.74 | |
| Starbucks | 1.73 | |
| Cartier | 1.66 | |
| Beats Electronics | 1.64 | |
| Levi's | 1.60 | |
| Walt Disney | 1.60 | |
| Guess | 1.60 | |
| Bershka | 1.60 | |
| Target | 1.59 | |
| Versace | 1.57 | |
| The North Face | 1.52 | |
| Zara | 1.49 | |
| Puma | 1.47 | |
| Yves Saint Laurent | 1.46 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
