Lenka
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
827,176
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 13:34:55 UTC
Genres
Biography
Lenka is already in the conversation with 18-24 & 25-34 audiences in INDONESIA, INDIA, CHINA. The audience is male-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (77,686 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Qantas, Summit Entertainment, Mulberry points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 827,176 · Engagements 3,538 · Rate 0.4% Posts 2,056 · Views 77,686 · Avg Likes 3,311 · Avg Comments 287 · Avg Views 77,686 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 53% 25-34: 30% 13-17: 8% 35-44: 7% |
Largest: 18-24 (53%); next: 25-34 (30%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
INDONESIA (20%) INDIA (12%) CHINA (11%) THAILAND (10%) UNITED STATES (8%) |
Top regions: INDONESIA (20%), INDIA (12%), CHINA (11%) |
| Platform Engagement | Instagram: 658 avg likes/post · Youtube: 77,686 avg views/post | Best reach: Youtube 77,686 avg views; best engagement: Youtube 2,653 avg likes |
Top Brand Affinities
Qantas
Summit Entertainment
Mulberry
Leica
ASUS
Jollibee
Emporium
Gundam
Nokia
Pizza Hut
Kodak
Hot Wheels
| Brand | Category | Score |
|---|---|---|
| Qantas | 9.83 | |
| Summit Entertainment | 3.70 | |
| Mulberry | 3.28 | |
| Leica | 3.17 | |
| ASUS | 3.07 | |
| Jollibee | 2.95 | |
| Emporium | 2.86 | |
| Gundam | 2.84 | |
| Nokia | 2.74 | |
| Pizza Hut | 2.69 | |
| Kodak | 2.67 | |
| Hot Wheels | 2.65 | |
| MTV | 2.28 | |
| Tesco | 2.18 | |
| Pokemon Go | 2.15 | |
| Petronas | 2.11 | |
| Boeing | 2.07 | |
| Pantone Inc | 2.06 | |
| Nickelodeon | 2.04 | |
| Transformers | 1.96 | |
| Coachella | 1.96 | |
| Warner Bros | 1.95 | |
| Lego | 1.95 | |
| Sunnies Studios | 1.94 | |
| Showtime | 1.90 | |
| Sony | 1.89 | |
| Paramount Pictures | 1.86 | |
| UNIQLO | 1.83 | |
| Adobe | 1.82 | |
| Snoopy And The Peanuts Gang | 1.81 | |
| Xiaomi | 1.78 | |
| Spotify Music | 1.69 | |
| Microsoft | 1.68 | |
| KFC | 1.60 | |
| Marvel Entertainment | 1.60 | |
| Fujifilm | 1.60 | |
| Snapseed | 1.59 | |
| The Olympic Games | 1.54 | |
| Converse | 1.54 | |
| Polaroid | 1.52 | |
| Pixar | 1.47 | |
| Guess | 1.47 | |
| Airbnb | 1.46 | |
| Target | 1.45 | |
| Starbucks | 1.44 | |
| Coca-Cola | 1.40 | |
| Pokemon | 1.39 | |
| McDonald's | 1.36 | |
| Pepsi | 1.32 | |
| Nintendo | 1.32 |
Official Profiles
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LoginArtist: Lenka
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
