Luke Solomon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
27,077
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 07:11:22 UTC
Genres
Biography
Solomon's career began in the early '90s as a DJ at Middlesex University, leading to a partnership with Derrick Carter and the establishment of Classic in 1995. The label showcased influential records by artists like Herbert and DJ Sneak. Solomon's collaboration with Justin Harris as Freaks expanded their presence in the house music scene, with successful releases and remixes. Solomon also pursued a solo career, releasing EPs and albums, and co-produced projects like Damian Lazarus' Smoke the Monster Out. His diverse work spans various labels and musical styles, highlighting his significant contributions to the dance music world.
Luke Solomon is already in the conversation with 35-44 & 25-34 audiences in UNITED KINGDOM, UNITED STATES, ITALY. The audience is heavily male (82%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (194 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to Mixcloud, Pioneer, MOOG points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 27,077 · Engagements 194 · Rate 0.7% Posts 3,931 · Views 0 · Avg Likes 194 · Avg Comments 11 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 40% 25-34: 33% 45-64: 20% 18-24: 7% |
Largest: 35-44 (40%); next: 25-34 (33%) |
| Gender Split |
Female: 18% Male: 82% Non-binary/Other: 0% |
Skews male (82%) |
| Top Countries |
UNITED KINGDOM (33%) UNITED STATES (20%) ITALY (6%) SPAIN (5%) GERMANY (4%) |
Top regions: UNITED KINGDOM (33%), UNITED STATES (20%), ITALY (6%) |
| Platform Engagement | Instagram: 194 avg likes/post | best engagement: Instagram 194 avg likes |
Top Brand Affinities
Mixcloud
Pioneer
MOOG
Ableton
Akai
MRV
SoundCloud
Sennheiser
Amazon Music
SUSHISAMBA
Trancefamily
Vauxhall
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 297.49 | |
| Pioneer | 106.52 | |
| MOOG | 86.20 | |
| Ableton | 66.35 | |
| Akai | 46.86 | |
| MRV | 38.31 | |
| SoundCloud | 28.26 | |
| Sennheiser | 27.06 | |
| Amazon Music | 22.38 | |
| SUSHISAMBA | 16.31 | |
| Trancefamily | 14.81 | |
| Vauxhall | 14.43 | |
| Beats Electronics | 11.82 | |
| Jean Paul Gaultier | 11.14 | |
| Tomorrowland | 10.95 | |
| Pro Tools | 10.83 | |
| Tate Modern | 10.27 | |
| Spotify Music | 9.96 | |
| Garnier | 9.05 | |
| Barbour | 8.89 | |
| Atmos | 8.50 | |
| Vivienne Westwood | 7.79 | |
| Stüssy | 7.62 | |
| Selfridges | 7.49 | |
| Maison Margiela | 6.86 | |
| Stone Island | 6.09 | |
| Carlsberg | 5.31 | |
| Alexander McQueen | 5.18 | |
| KARL LAGERFELD | 4.91 | |
| Coachella | 4.80 | |
| Kickstarter | 4.64 | |
| Hurley | 4.57 | |
| BBC | 4.56 | |
| Warner Bros | 4.20 | |
| Carhartt | 3.83 | |
| Aperol | 3.65 | |
| Lollapalooza | 3.45 | |
| Dr. Martens | 3.39 | |
| Emporium | 3.30 | |
| Campari | 3.21 | |
| Showtime | 3.18 | |
| Guinness | 3.15 | |
| Bacardi | 3.04 | |
| Tesco | 3.00 | |
| MTV | 2.89 | |
| ASOS | 2.41 | |
| Sneakerhead | 2.39 | |
| Martini | 2.38 | |
| Vogue | 2.37 | |
| TOM FORD | 2.35 |
Official Profiles
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|---|---|---|---|---|
| No upcoming concerts found. | ||||















