Matt Champion

Matt Champion — pop artist from US.

Born on February 14, 1995, in The Woodlands, Texas, Matthew Garrett Champion is an American rapper, singer, and songwriter known for his role in the hip-hop…

Influence: 55.21% Fanbase: 32.50% Trending: 66.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

GENTLE MONSTER • 11.44% • Very Strong

As of 2025-09-09

373,711

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 11:52:33 UTC

Genres

popbedroom popalternativealternativehip-hop & raphip-hop/rapcontemporary hip hop

Biography

Born on February 14, 1995, in The Woodlands, Texas, Matthew Garrett Champion is an American rapper, singer, and songwriter known for his role in the hip-hop collective Brockhampton. Champion's music career took off in 2014 when he joined Brockhampton, contributing to their success with albums like Saturation (2017) and Ginger (2019). Following Brockhampton's hiatus in 2022, Champion released his debut solo album, Mika's Laundry, in March 2024, featuring collaborations with artists like Dijon and Jennie.

With a mix of Japanese American heritage, Matt Champion's journey in music began during his high school years in The Woodlands, where he started rapping and connected with future Brockhampton members like Kevin Abstract and Merlyn Wood. Despite facing challenges like Ameer Vann's departure, Brockhampton signed with RCA Records and achieved chart-topping success with Iridescence (2018). Champion continued to play a key role in the group's final projects, The Family and TM, before venturing into his solo career in 2024 with singles like "Aphid" and "Slug."

Top Brand Affinities

Report Date: 2025-09-09

Matt Champion draws 25-34 & 18-24 audiences and holds attention in UNITED STATES, UNITED KINGDOM, CANADA. The skew is heavily male (89%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 203,900 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to GENTLE MONSTER, Depop, Glossier makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt Champion score 24.68% — Very Strong bucket.

Brand: GENTLE MONSTERBrand: DepopBrand: Glossier

Followers:373,711

Engagements:92,241

Rate:24.7%

Posts:68

Avg Likes:80,975

Avg Comments:3,450

Avg Views:203,900

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 373,711 · Engagements 92,241 · Rate 24.7% Posts 68 · Views 203,900 · Avg Likes 80,975 · Avg Comments 3,450 · Avg Views 203,900	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 24% 35-44: 22% 45-64: 11%	Largest: 25-34 (38%); next: 18-24 (24%)
Gender Split	Female: 11% Male: 89% Non-binary/Other: 0%	Skews male (89%)
Top Countries	UNITED STATES (60%) UNITED KINGDOM (5%) CANADA (5%) AUSTRALIA (3%) MEXICO (3%)	Top regions: UNITED STATES (60%), UNITED KINGDOM (5%), CANADA (5%)
Platform Engagement	Instagram: 20,296 avg likes/post · Tiktok: 203,900 avg views/post · Youtube: 0 avg views/post	Best reach: Tiktok 203,900 avg views; best engagement: Tiktok 60,679 avg likes

Top Brand Affinities

GENTLE MONSTER

Score: 11.44

Depop

Score: 11.40

Glossier

Score: 10.91

Lollapalooza

Score: 10.80

Acne Studios

Score: 10.55

Brandy Melville

Score: 8.23

JACQUEMUS

Score: 7.56

Coachella

Score: 7.19

Maison Margiela

Score: 6.70

Urban Outfitters

Score: 6.40

SoundCloud

Score: 5.86

Vivienne Westwood

Score: 5.56

Brand	Category	Score
GENTLE MONSTER		11.44
Depop		11.40
Glossier		10.91
Lollapalooza		10.80
Acne Studios		10.55
Brandy Melville		8.23
JACQUEMUS		7.56
Coachella		7.19
Maison Margiela		6.70
Urban Outfitters		6.40
SoundCloud		5.86
Vivienne Westwood		5.56
Champion		5.12
Loewe		5.10
Verizon		4.35
Gillette		3.67
Taco Bell		3.56
Dr. Martens		3.54
Sprite		3.46
Stüssy		3.45
Fenty beauty		3.19
Chrysler		3.14
Paramount Pictures		3.09
Showtime		3.09
Polaroid		2.89
Spotify Music		2.78
Carhartt		2.76
Sunnies Studios		2.75
Nickelodeon		2.70
Kodak		2.67
ASOS		2.64
Supreme		2.61
Tinder		2.61
Monster Beverage		2.60
Calvin Klein		2.46
MTV		2.37
Chipotle Mexican Grill		2.33
Walmart		2.24
Busch		2.05
Timberland		1.99
New Balance		1.98
Vans		1.97
Fujifilm		1.93
UNIQLO		1.87
Pepsi		1.74
A Game of Tones		1.74
Adobe		1.71
Budweiser		1.70
Yves Saint Laurent		1.68
Guess		1.62