Matt Duncan

Matt Duncan — pop artist from US.

Hailing from Kentucky but now based in Brooklyn, Matt Duncan channels a 70s-inspired sound that resonates with fans of AM Gold. Dubbed the "Elvis of…

Influence: 54.15% Fanbase: 31.11% Trending: 65.66% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kroger • 31.43% • Very Strong

As of 2025-09-08

6,331

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-16 18:28:36 UTC

Genres

poppoplexington ky indieindie popr&b, funk & soulretro soul

Biography

Hailing from Kentucky but now based in Brooklyn, Matt Duncan channels a 70s-inspired sound that resonates with fans of AM Gold. Dubbed the "Elvis of self-doubt," his music offers a refreshing departure from traditional love songs, appealing to those seeking a unique musical experience.

Top Brand Affinities

Report Date: 2025-09-08

Matt Duncan stands out with 25-34 & 18-24 audiences across UNITED STATES, CANADA, UNITED KINGDOM. The profile is heavily male (76%), and content lands hardest on Youtube, where posts average 732 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Kroger, Ampeg, Warby Parker, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Matt Duncan a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Matt Duncan score 1.63% — Moderate bucket.

Brand: KrogerBrand: AmpegBrand: Warby Parker

Followers:6,331

Engagements:103

Rate:1.6%

Posts:260

Avg Likes:103

Avg Comments:2

Avg Views:732

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 6,331 · Engagements 103 · Rate 1.6% Posts 260 · Views 732 · Avg Likes 103 · Avg Comments 2 · Avg Views 732	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 18-24: 33% 35-44: 18% 13-17: 5%	Largest: 25-34 (38%); next: 18-24 (33%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	UNITED STATES (88%) CANADA (2%) UNITED KINGDOM (2%) AUSTRALIA (1%) JAPAN (1%)	Top regions: UNITED STATES (88%), CANADA (2%), UNITED KINGDOM (2%)
Platform Engagement	Instagram: 96 avg likes/post · Youtube: 732 avg views/post	Best reach: Youtube 732 avg views; best engagement: Instagram 96 avg likes

Top Brand Affinities

Kroger

Score: 31.43

Ampeg

Score: 24.01

Warby Parker

Score: 20.15

MOOG

Score: 18.69

bonappetitmag

Score: 18.23

Peloton

Score: 16.34

Walgreens

Score: 14.33

Hasselblad

Score: 12.72

Kickstarter

Score: 11.95

Jetblue Airways

Score: 10.84

RedBubble

Score: 10.19

Columbia Pictures

Score: 8.67

Brand	Category	Score
Kroger		31.43
Ampeg		24.01
Warby Parker		20.15
MOOG		18.69
bonappetitmag		18.23
Peloton		16.34
Walgreens		14.33
Hasselblad		12.72
Kickstarter		11.95
Jetblue Airways		10.84
RedBubble		10.19
Columbia Pictures		8.67
Oculus		8.45
United		8.38
Bethesda Softworks		8.25
Jameson		7.96
Nickelodeon		7.66
Hot Topic		6.82
Kodak		6.81
Comedy Central		6.68
Paramount Pictures		6.57
NBC		6.38
Gillette		6.30
Pixar		6.20
Nixon		6.17
Coors		6.16
Pfizer		6.06
Showtime		6.02
Airbnb		5.95
Spotify Music		5.54
Macy's		5.43
Taco Bell		5.41
BarkBox		5.25
Tinder		5.08
Polaroid		5.07
Anthropologie		4.79
Ableton		4.74
Pilsner Urquell		4.68
Warner Bros		4.67
Target		4.63
Leica		4.63
Costco		4.52
Margaritaville		4.51
Campari		4.31
Coachella		4.11
Verizon		3.86
MTV		3.81
NORDSTROM		3.73
BBC		3.72
Fallout		3.70