Mimi Webb

Mimi Webb — pop artist from GB.

Mimi Webb, the UK pop singer hailing from Canterbury, captivates audiences with her magnetic voice and open-heart honesty, drawing inspiration from artists…

Influence: 62.13% Fanbase: 44.93% Trending: 70.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Quiz Clothing • 69.90% • Very Strong

As of 2025-09-09

1,740,958

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 11:54:35 UTC

Genres

poppopuk popindie cafe popmainstream popalternativealt z

Biography

Mimi Webb, the UK pop singer hailing from Canterbury, captivates audiences with her magnetic voice and open-heart honesty, drawing inspiration from artists like Amy Winehouse and Sam Smith. After signing with Epic Records in 2019, she rapidly gained international acclaim, releasing hits such as “House on Fire” and “Good Without." Mimi's debut EP, Seven Shades of Heartbreak, launched her to success, making her the first British female artist since Dua Lipa to land two singles in the UK Top 15 before her debut album. Garnering critical acclaim from publications like British Vogue and Billboard, Mimi's highly anticipated debut album, Amelia, is set for release on March 3, 2023.

Top Brand Affinities

Report Date: 2025-09-09

Mimi Webb stands out with 18-24 & 25-34 audiences across UNITED KINGDOM, UNITED STATES, INDIA. The profile is heavily female (61%), and content lands hardest on Tiktok, where posts average 16,000 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Quiz Clothing, Motel Rocks, Jack Wills, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Mimi Webb a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mimi Webb score 0.25% — Low bucket.

Brand: Quiz ClothingBrand: Motel RocksBrand: Jack Wills

Followers:1,740,958

Engagements:4,305

Rate:0.2%

Posts:1,818

Avg Likes:4,198

Avg Comments:70

Avg Views:17,654

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,740,958 · Engagements 4,305 · Rate 0.2% Posts 1,818 · Views 17,654 · Avg Likes 4,198 · Avg Comments 70 · Avg Views 17,654	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 27% 13-17: 9% 35-44: 6%	Largest: 18-24 (54%); next: 25-34 (27%)
Gender Split	Female: 61% Male: 39% Non-binary/Other: 0%	Skews female (61%)
Top Countries	UNITED KINGDOM (26%) UNITED STATES (17%) INDIA (6%) BRAZIL (4%) SPAIN (3%)	Top regions: UNITED KINGDOM (26%), UNITED STATES (17%), INDIA (6%)
Platform Engagement	Instagram: 2,734 avg likes/post · Tiktok: 16,000 avg views/post · Youtube: 1,654 avg views/post	Best reach: Tiktok 16,000 avg views; best engagement: Instagram 2,734 avg likes

Top Brand Affinities

Quiz Clothing

Score: 69.90

Motel Rocks

Score: 46.15

Jack Wills

Score: 35.24

MISSGUIDED

Score: 30.39

boohoo

Score: 27.30

Nasty Gal

Score: 23.23

River Island

Score: 23.20

Beauty Bay

Score: 18.91

ITV

Score: 16.58

Topshop

Score: 15.92

Nakd

Score: 15.38

Primark

Score: 14.28

Brand	Category	Score
Quiz Clothing		69.90
Motel Rocks		46.15
Jack Wills		35.24
MISSGUIDED		30.39
boohoo		27.30
Nasty Gal		23.23
River Island		23.20
Beauty Bay		18.91
ITV		16.58
Topshop		15.92
Nakd		15.38
Primark		14.28
ASOS		13.36
Selfridges		13.29
Next		12.56
Accor Hotels		11.75
Marks & Spencer		11.12
All Saints		10.39
Brandy Melville		10.38
Costa Coffee		8.45
Urban Outfitters		8.17
shein		7.89
Glossier		7.74
Vivienne Westwood		7.68
SheInside		6.48
JACQUEMUS		6.32
Lollapalooza		6.03
Tesco		5.69
Aperol		5.67
H&M		5.24
Myprotein		5.19
Kylie Cosmetics		5.18
Pull&Bear		5.10
iHeartRadio Music Awards		5.04
Cadbury		4.79
Gymshark		4.69
Bershka		4.68
Harrods		4.65
MTV		4.50
Superdry		4.40
Steve Madden		4.29
Alexander McQueen		4.27
Coach		4.23
Sunnies Studios		4.17
Dr. Martens		4.15
Benefit Cosmetics		4.09
UGG		4.02
Stradivarius		4.02
NARS Cosmetics		3.99
Iberostar Hotels & Resorts		3.89