Mina Okabe

Mina Okabe — pop artist from DK.

Meet Mina Okabe, a 24-year-old Danish/Japanese singer-songwriter hailing from London, New York, Manila, and Copenhagen. Her music is a reflection of personal…

Influence: 54.31% Fanbase: 29.93% Trending: 66.49% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Acne Studios • 11.57% • Very Strong

As of 2025-09-15

234,932

Social Media Followers

As of 2025-09-15

00:00:00

Hours Airplay

2025-12-17 21:24:10 UTC

Genres

poppopmainstream pop

Biography

Meet Mina Okabe, a 24-year-old Danish/Japanese singer-songwriter hailing from London, New York, Manila, and Copenhagen. Her music is a reflection of personal experiences and emotions, inviting listeners to connect with her heartfelt lyrics. Dive into her songs and immerse yourself in her world of storytelling and vulnerability.

Top Brand Affinities

Report Date: 2025-09-15

Mina Okabe resonates with 18-24 & 25-34 audiences and sustains presence in THAILAND, UNITED STATES, INDONESIA. The demographic is male-leaning (52%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Tiktok, averaging 1,443 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Acne Studios, GENTLE MONSTER, Carlsberg maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Mina Okabe score 0.58% — Low bucket.

Brand: Acne StudiosBrand: GENTLE MONSTERBrand: Carlsberg

Followers:234,932

Engagements:1,372

Rate:0.6%

Posts:542

Avg Likes:1,351

Avg Comments:34

Avg Views:2,796

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 234,932 · Engagements 1,372 · Rate 0.6% Posts 542 · Views 2,796 · Avg Likes 1,351 · Avg Comments 34 · Avg Views 2,796	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 32% 13-17: 8% 35-44: 8%	Largest: 18-24 (49%); next: 25-34 (32%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	THAILAND (11%) UNITED STATES (11%) INDONESIA (9%) DENMARK (8%) SOUTH KOREA (8%)	Top regions: THAILAND (11%), UNITED STATES (11%), INDONESIA (9%)
Platform Engagement	Instagram: 1,136 avg likes/post · Tiktok: 1,443 avg views/post · Youtube: 1,353 avg views/post	Best reach: Tiktok 1,443 avg views; best engagement: Instagram 1,136 avg likes

Top Brand Affinities

Acne Studios

Score: 11.57

GENTLE MONSTER

Score: 11.35

Carlsberg

Score: 7.87

Maison Margiela

Score: 7.61

Shake Shack

Score: 5.35

Ableton

Score: 5.06

Summit Entertainment

Score: 5.01

Loewe

Score: 4.82

Leica

Score: 4.54

Olympus

Score: 4.25

Gundam

Score: 4.17

Kodak

Score: 3.67

Brand	Category	Score
Acne Studios		11.57
GENTLE MONSTER		11.35
Carlsberg		7.87
Maison Margiela		7.61
Shake Shack		5.35
Ableton		5.06
Summit Entertainment		5.01
Loewe		4.82
Leica		4.54
Olympus		4.25
Gundam		4.17
Kodak		3.67
Spotify Music		3.35
Urban Outfitters		3.28
Dr. Martens		3.19
Fujifilm		2.96
Carhartt		2.83
GAP		2.38
SoundCloud		2.36
Lollapalooza		2.28
UNIQLO		2.24
Pokemon Go		2.19
A Game of Tones		2.16
Aperol		2.16
Timberland		2.04
Adobe		1.96
Beats Electronics		1.92
KENZO		1.92
Snapseed		1.90
Airbnb		1.88
Snoopy And The Peanuts Gang		1.85
Polaroid		1.71
Balenciaga		1.69
ASICS		1.65
The North Face		1.61
Levi's		1.59
National Geographic		1.54
Los Angeles Lakers		1.54
New Balance		1.51
Canon		1.50
Lego		1.49
Hermès		1.45
Polo Ralph Lauren		1.44
Sony		1.43
Zara		1.42
Converse		1.38
Costco		1.38
Bershka		1.38
Warner Bros		1.34
Travelgram		1.33