Nothing
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
99,710
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-17 23:31:39 UTC
Genres
Biography
Nothing maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The audience leans heavily male (81%), so brand cues around style and status perform well. The clearest reach is on Youtube with 5,323 avg views per post; Instagram functions as the community touchpoint. Affinity with Ampeg, MOOG, Fred Perry makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 99,710 · Engagements 5,977 · Rate 6.0% Posts 79 · Views 5,323 · Avg Likes 5,965 · Avg Comments 77 · Avg Views 5,323 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 40% 35-44: 13% 13-17: 4% |
Largest: 18-24 (40%); next: 25-34 (40%) |
| Gender Split |
Female: 19% Male: 81% Non-binary/Other: 0% |
Skews male (81%) |
| Top Countries |
UNITED STATES (37%) CANADA (5%) BRAZIL (4%) INDONESIA (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (37%), CANADA (5%), BRAZIL (4%) |
| Platform Engagement | Instagram: 5,813 avg likes/post · Youtube: 5,323 avg views/post | Best reach: Youtube 5,323 avg views; best engagement: Instagram 5,813 avg likes |
Top Brand Affinities
Ampeg
MOOG
Fred Perry
Pro Tools
Spotify Music
Ableton
Kodak
Carhartt
Paramount Pictures
Taco Bell
SoundCloud
Dr. Martens
| Brand | Category | Score |
|---|---|---|
| Ampeg | 63.19 | |
| MOOG | 20.71 | |
| Fred Perry | 10.63 | |
| Pro Tools | 8.31 | |
| Spotify Music | 8.01 | |
| Ableton | 7.91 | |
| Kodak | 7.25 | |
| Carhartt | 6.66 | |
| Paramount Pictures | 5.78 | |
| Taco Bell | 5.46 | |
| SoundCloud | 5.38 | |
| Dr. Martens | 5.07 | |
| Coors | 4.80 | |
| Columbia Pictures | 4.74 | |
| Kickstarter | 4.73 | |
| Fujifilm | 4.32 | |
| Sega | 4.27 | |
| Heinz | 4.07 | |
| Polaroid | 4.00 | |
| Leica | 3.93 | |
| Coachella | 3.87 | |
| Warner Bros | 3.84 | |
| Stüssy | 3.77 | |
| Fallout | 3.77 | |
| Vans | 3.72 | |
| Budweiser | 3.49 | |
| Emporium | 3.46 | |
| Gundam | 3.35 | |
| Showtime | 3.32 | |
| Olympus | 3.31 | |
| Lollapalooza | 3.23 | |
| Nickelodeon | 3.19 | |
| MTV | 3.16 | |
| Urban Outfitters | 3.07 | |
| WWE | 3.06 | |
| Nintendo | 3.05 | |
| Tinder | 3.04 | |
| NHL | 2.95 | |
| Comedy Central | 2.92 | |
| Jaguar | 2.78 | |
| Monster Beverage | 2.65 | |
| Star Wars | 2.47 | |
| A Game of Tones | 2.41 | |
| Busch | 2.22 | |
| Beats Electronics | 2.18 | |
| Walmart | 2.18 | |
| Airbnb | 2.17 | |
| Guinness | 2.11 | |
| Sprite | 2.11 | |
| Cadillac | 1.99 |
Official Profiles
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LoginArtist: Nothing
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
