NxWorries

NxWorries — r&b, funk & soul artist from US.

NxWorries is the collaborative project of Knxwledge and Anderson .Paak, key figures in Los Angeles' diverse music scene of the 2010s. They gained recognition…

Influence: 61.89% Fanbase: 45.24% Trending: 70.21% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Akai • 59.99% • Very Strong

As of 2025-09-08

25,297

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-17 11:52:27 UTC

Genres

r&b, funk & soulindie soulcontemporary r&bsoulhip-hop & raphip hophip-hop/raprap

Biography

NxWorries is the collaborative project of Knxwledge and Anderson .Paak, key figures in Los Angeles' diverse music scene of the 2010s. They gained recognition with their debut single "Suede" and EP Link Up & Suede on Stones Throw in 2015, following their individual contributions to major albums that year. NxWorries released their full-length album Yes Lawd! in 2016, with a remix version following in the subsequent year, showcasing their signature blend of funk and hip-hop influences.

Knxwledge's production on Kendrick Lamar's To Pimp A Butterfly and Paak's features on Dr. Dre's Compton set the stage for NxWorries' emergence as a duo. With a string of collaborations and solo projects, they solidified their unique sound on Yes Lawd!, establishing themselves as a dynamic force in contemporary music.

Top Brand Affinities

Report Date: 2025-09-08

NxWorries reliably reaches 25-34 & 18-24 audiences in UNITED STATES, BRAZIL, ITALY. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (6,719 avg views per post); Instagram layers on depth and replies. The audience sits near Akai, MOOG, Mixcloud, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist NxWorries score 5.10% — Very Strong bucket.

Brand: AkaiBrand: MOOGBrand: Mixcloud

Followers:25,297

Engagements:1,290

Rate:5.1%

Posts:343

Avg Likes:1,183

Avg Comments:27

Avg Views:6,969

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 25,297 · Engagements 1,290 · Rate 5.1% Posts 343 · Views 6,969 · Avg Likes 1,183 · Avg Comments 27 · Avg Views 6,969	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 43% 18-24: 39% 35-44: 12% 13-17: 4%	Largest: 25-34 (43%); next: 18-24 (39%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (67%) BRAZIL (3%) ITALY (3%) AUSTRALIA (3%) SPAIN (3%)	Top regions: UNITED STATES (67%), BRAZIL (3%), ITALY (3%)
Platform Engagement	Instagram: 787 avg likes/post · Tiktok: 6,719 avg views/post · Youtube: 250 avg views/post	Best reach: Tiktok 6,719 avg views; best engagement: Instagram 787 avg likes

Top Brand Affinities

Akai

Score: 59.99

MOOG

Score: 40.76

Mixcloud

Score: 39.89

Ableton

Score: 35.15

Pro Tools

Score: 17.77

Beats Electronics

Score: 14.49

Amazon Music

Score: 13.11

SoundCloud

Score: 12.55

Pioneer

Score: 9.61

Coachella

Score: 7.53

Spotify Music

Score: 7.13

Carhartt

Score: 5.77

Brand	Category	Score
Akai		59.99
MOOG		40.76
Mixcloud		39.89
Ableton		35.15
Pro Tools		17.77
Beats Electronics		14.49
Amazon Music		13.11
SoundCloud		12.55
Pioneer		9.61
Coachella		7.53
Spotify Music		7.13
Carhartt		5.77
Kodak		5.59
Hennessy		5.02
Stüssy		4.84
Sneakerhead		4.57
Lollapalooza		4.43
Los Angeles Lakers		4.29
iHeartRadio Music Awards		4.28
Nice Kicks		4.18
ESPN		3.96
NBA		3.41
Urban Outfitters		3.16
MTV		3.11
Dr. Martens		3.08
New Balance		3.01
NFL		2.91
Paramount Pictures		2.86
Supreme		2.67
Showtime		2.63
Fujifilm		2.61
Timberland		2.61
The North Face		2.49
Warner Bros		2.42
Vans		2.42
Cadillac		2.40
Airbnb		2.36
Nickelodeon		2.36
Polaroid		2.32
Budweiser		2.30
Fila		2.25
Adobe		2.24
Fenty beauty		2.17
Reebok		2.16
Philips		2.11
Tinder		2.10
ASOS		2.08
Polo Ralph Lauren		1.91
Levi's		1.88
The Olympic Games		1.81