Pete Tong

Pete Tong — electronic artist from GB.

Pete Tong is a prominent figure in dance music, known for hosting influential programs like Essential Selection and Essential Mix on BBC Radio 1 since the…

Influence: 61.46% Fanbase: 47.56% Trending: 68.41% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 82.56% • Very Strong

As of 2025-09-09

448,807

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 07:11:05 UTC

Genres

electronicdancedisco houseelectronictech housedeep house

Biography

Pete Tong is a prominent figure in dance music, known for hosting influential programs like Essential Selection and Essential Mix on BBC Radio 1 since the early '90s. As the founder of FFRR Records, Tong has introduced numerous club anthems to mainstream audiences, solidifying dance music's place in popular culture. While primarily recognized as a DJ, he has also released tech-house tracks and symphonic cover albums of iconic dance tunes, achieving chart-topping success in the U.K.

Born in Dartford, Kent in 1960, Pete Tong transitioned from playing drums in a school band to becoming a pivotal figure in the house music scene. Working at London Records in the '80s, Tong played a crucial role in popularizing Chicago house music in the U.K. through compilations and club DJ sets. His radio shows, Essential Selection and Essential Mix, have been instrumental in showcasing emerging talents and shaping the dance music landscape, earning him a global reputation as a tastemaker. Tong's diverse career includes residencies in Ibiza, film appearances, and successful music releases across various genres.

Top Brand Affinities

Report Date: 2025-09-09

Pete Tong performs best with fans in the 25-34 range, concentrated in UNITED KINGDOM, UNITED STATES, RUSSIA. Audience composition is heavily male (83%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 3,242 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Mixcloud, Pioneer, Trancefamily, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Pete Tong is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Pete Tong score 0.30% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Trancefamily

Followers:448,807

Engagements:1,367

Rate:0.3%

Posts:2,056

Avg Likes:1,342

Avg Comments:48

Avg Views:5,668

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 448,807 · Engagements 1,367 · Rate 0.3% Posts 2,056 · Views 5,668 · Avg Likes 1,342 · Avg Comments 48 · Avg Views 5,668	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 42% 35-44: 24% 18-24: 20% 45-64: 13%	Largest: 25-34 (42%); next: 35-44 (24%)
Gender Split	Female: 17% Male: 83% Non-binary/Other: 0%	Skews male (83%)
Top Countries	UNITED KINGDOM (25%) UNITED STATES (10%) RUSSIA (5%) GERMANY (4%) SPAIN (4%)	Top regions: UNITED KINGDOM (25%), UNITED STATES (10%), RUSSIA (5%)
Platform Engagement	Instagram: 1,112 avg likes/post · Tiktok: 3,242 avg views/post · Youtube: 2,426 avg views/post	Best reach: Tiktok 3,242 avg views; best engagement: Instagram 1,112 avg likes

Top Brand Affinities

Mixcloud

Score: 82.56

Pioneer

Score: 75.45

Trancefamily

Score: 66.65

Castelli Cycling

Score: 54.96

MOOG

Score: 45.22

Ableton

Score: 42.55

Sweaty Betty

Score: 27.43

Tomorrowland

Score: 20.98

Akai

Score: 17.89

Sennheiser

Score: 17.88

Marks & Spencer

Score: 17.11

British Airways

Score: 16.45

Brand	Category	Score
Mixcloud		82.56
Pioneer		75.45
Trancefamily		66.65
Castelli Cycling		54.96
MOOG		45.22
Ableton		42.55
Sweaty Betty		27.43
Tomorrowland		20.98
Akai		17.89
Sennheiser		17.88
Marks & Spencer		17.11
British Airways		16.45
Rapha		15.90
Waitrose		14.92
SoundCloud		14.25
Amazon Music		13.97
Easyjet		13.12
Eurostar		12.31
All Saints		11.96
Peroni		10.76
Sainsbury's		10.32
Vauxhall		10.32
Grey Goose		9.79
Cannondale		8.52
Tate Modern		8.28
Beats Electronics		8.25
Pro Tools		7.68
Jagermeister		6.46
Moët & Chandon		6.39
Carlsberg		6.35
River Island		6.30
Anantara		6.23
Absolut		6.18
Coachella		6.14
Selfridges		5.88
Ryanair		5.44
Vivienne Westwood		5.36
Spotify Music		5.21
Guinness		4.81
ALDI		4.37
Cadbury		4.32
Hilton		4.06
Campari		3.91
Heineken		3.78
Montblanc		3.68
Aperol		3.43
Lollapalooza		3.36
Bacardi		3.32
BBC		3.31
Harrods		3.16