Quarters of Change
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
228,444
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 21:24:55 UTC
Genres
Biography
Quarters of Change converts attention from 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (71%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Tiktok at 6,362 avg views per post, with supportive conversation on Instagram. Shared audience with Live Nation, Amazon Music, Lollapalooza underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 228,444 · Engagements 3,983 · Rate 1.7% Posts 264 · Views 6,910 · Avg Likes 3,781 · Avg Comments 83 · Avg Views 6,910 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 31% 13-17: 6% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (31%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
UNITED STATES (51%) BRAZIL (10%) MEXICO (4%) INDIA (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (51%), BRAZIL (10%), MEXICO (4%) |
| Platform Engagement | Instagram: 3,110 avg likes/post · Tiktok: 6,362 avg views/post · Youtube: 548 avg views/post | Best reach: Tiktok 6,362 avg views; best engagement: Instagram 3,110 avg likes |
Top Brand Affinities
Live Nation
Amazon Music
Lollapalooza
Glossier
Brandy Melville
Ableton
Pro Tools
Verizon
Coachella
Urban Outfitters
Free People
Maison Margiela
| Brand | Category | Score |
|---|---|---|
| Live Nation | 22.83 | |
| Amazon Music | 12.64 | |
| Lollapalooza | 10.66 | |
| Glossier | 10.44 | |
| Brandy Melville | 10.07 | |
| Ableton | 7.91 | |
| Pro Tools | 7.40 | |
| Verizon | 7.00 | |
| Coachella | 6.88 | |
| Urban Outfitters | 6.39 | |
| Free People | 6.15 | |
| Maison Margiela | 6.13 | |
| Spotify Music | 6.07 | |
| Gillette | 6.02 | |
| SoundCloud | 5.79 | |
| Vivienne Westwood | 5.55 | |
| American Eagle | 4.92 | |
| Heinz | 4.55 | |
| Kodak | 4.52 | |
| Dr. Martens | 4.45 | |
| iHeartRadio Music Awards | 4.41 | |
| Coach | 4.35 | |
| Polaroid | 3.92 | |
| Oculus | 3.77 | |
| Bethesda Softworks | 3.68 | |
| Taco Bell | 3.60 | |
| NORDSTROM | 3.45 | |
| Busch | 3.40 | |
| Carhartt | 3.18 | |
| NBC | 3.13 | |
| Philips | 2.73 | |
| Stüssy | 2.71 | |
| Sunnies Studios | 2.66 | |
| MTV | 2.57 | |
| Nickelodeon | 2.50 | |
| Chrysler | 2.49 | |
| Fujifilm | 2.32 | |
| Lululemon Athletica | 2.29 | |
| A Game of Tones | 2.25 | |
| Sprite | 2.21 | |
| Showtime | 2.18 | |
| Aperol | 2.17 | |
| Beats Electronics | 2.06 | |
| Budweiser | 1.96 | |
| Tinder | 1.92 | |
| Vans | 1.88 | |
| Levi's | 1.88 | |
| Paramount Pictures | 1.88 | |
| Vogue | 1.84 | |
| Converse | 1.82 |
Official Profiles
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LoginArtist: Quarters of Change
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-18 04:00 UTC | The Band Camino, Quarters of Change | Columbia Theater | Berlin, Germany |
