Red Hot Chilli Pipers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
102,770
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-17 07:10:57 UTC
Genres
Biography
In 2007, the group surprised audiences by winning the BBC talent show When Will I Be Famous with a medley of Queen's 'We Will Rock You' and Survivor's 'Eye Of The Tiger' mixed with traditional music. This victory, coupled with a growing fan base, led to the release of their second studio album later that year. Meanwhile, Stuart Cassells pursued a solo career in addition to his work with the group.
Red Hot Chilli Pipers keeps 18-24 & 25-34 audiences engaged throughout UNITED KINGDOM, UNITED STATES, GERMANY. The composition is heavily male (67%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 8,764 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with VisitBritain, Ardbeg, Glenfiddich supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 102,770 · Engagements 433 · Rate 0.4% Posts 2,239 · Views 8,764 · Avg Likes 423 · Avg Comments 17 · Avg Views 8,764 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 32% 25-34: 31% 35-44: 18% 45-64: 16% |
Largest: 18-24 (32%); next: 25-34 (31%) |
| Gender Split |
Female: 33% Male: 67% Non-binary/Other: 0% |
Skews male (67%) |
| Top Countries |
UNITED KINGDOM (28%) UNITED STATES (25%) GERMANY (9%) CANADA (5%) SWITZERLAND (3%) |
Top regions: UNITED KINGDOM (28%), UNITED STATES (25%), GERMANY (9%) |
| Platform Engagement | Instagram: 318 avg likes/post · Youtube: 8,764 avg views/post | Best reach: Youtube 8,764 avg views; best engagement: Instagram 318 avg likes |
Top Brand Affinities
VisitBritain
Ardbeg
Glenfiddich
ASDA
Macallan
Marks & Spencer
Costa Coffee
Easyjet
Barbour
River Island
Guinness
ALDI
| Brand | Category | Score |
|---|---|---|
| VisitBritain | 30.90 | |
| Ardbeg | 26.52 | |
| Glenfiddich | 15.11 | |
| ASDA | 14.81 | |
| Macallan | 13.32 | |
| Marks & Spencer | 10.52 | |
| Costa Coffee | 10.17 | |
| Easyjet | 8.96 | |
| Barbour | 8.76 | |
| River Island | 7.63 | |
| Guinness | 7.48 | |
| ALDI | 4.69 | |
| Tesco | 4.66 | |
| Cadbury | 4.04 | |
| BBC | 3.40 | |
| Lindt | 3.36 | |
| Hilton | 3.31 | |
| Lollapalooza | 3.24 | |
| Columbia Pictures | 3.17 | |
| Harrods | 3.15 | |
| Primark | 3.03 | |
| Dr. Martens | 3.02 | |
| Baileys | 2.84 | |
| Land Rover | 2.72 | |
| Lush | 2.68 | |
| NHL | 2.60 | |
| NBC | 2.52 | |
| Martini | 2.52 | |
| McDonald's | 2.48 | |
| Budweiser | 2.44 | |
| Topshop | 2.44 | |
| Geocaching | 2.34 | |
| Aperol | 2.30 | |
| Showtime | 2.29 | |
| Paramount Pictures | 2.19 | |
| Tiffany | 2.08 | |
| Jack Daniels | 2.08 | |
| Lego | 2.01 | |
| ASOS | 1.98 | |
| Star Wars | 1.91 | |
| Universal | 1.86 | |
| Jaguar | 1.85 | |
| McLaren | 1.83 | |
| Sunnies Studios | 1.72 | |
| HBO | 1.71 | |
| The Olympic Games | 1.70 | |
| Under Armour | 1.69 | |
| Spotify Music | 1.67 | |
| New Balance | 1.65 | |
| Urban Decay Cosmetics | 1.58 |
Official Profiles
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LoginArtist: Red Hot Chilli Pipers
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-31 04:00 UTC | Red Hot Chilli Pipers | Alhambra Theatre | Bradford, United Kingdom | |
| 2026-03-07 03:30 UTC | Red Hot Chilli Pipers | Stephens Auditorium | Ames, United States | |
| 2026-03-28 03:00 UTC | Red Hot Chilli Pipers | Egyptian Theatre | Park City, United States | |
| 2026-03-29 03:00 UTC | Red Hot Chilli Pipers | Egyptian Theatre | Park City, United States |
