Roberto Carlos
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,773,741
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 11:54:31 UTC
Genres
Biography
Recognized as an icon of credibility, romanticism, religion, and family, Roberto Carlos continues to inspire affection and admiration among his millions of fans worldwide. His music reflects a journey through various stages of love, from innocence and youth to mature and passionate relationships, showcasing his enduring appeal and influence in the realm of Brazilian pop music.
Roberto Carlos is already in the conversation with 25-34 & 35-44 audiences in BRAZIL, COLOMBIA, MEXICO. The audience is male-leaning (52%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (389,760 avg views per post); Youtube confirms credibility in-thread. Affinity proximity to Rommanel, FARM RIO, Jequiti points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,773,741 · Engagements 7,989 · Rate 0.1% Posts 5,643 · Views 389,760 · Avg Likes 7,828 · Avg Comments 332 · Avg Views 389,760 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 30% 35-44: 23% 45-64: 23% 18-24: 22% |
Largest: 25-34 (30%); next: 35-44 (23%) |
| Gender Split |
Female: 48% Male: 52% Non-binary/Other: 0% |
Skews male (52%) |
| Top Countries |
BRAZIL (69%) COLOMBIA (4%) MEXICO (4%) PORTUGAL (4%) UNITED STATES (3%) |
Top regions: BRAZIL (69%), COLOMBIA (4%), MEXICO (4%) |
| Platform Engagement | Instagram: 3,313 avg likes/post · Youtube: 389,760 avg views/post | Best reach: Youtube 389,760 avg views; best engagement: Youtube 4,515 avg likes |
Top Brand Affinities
Rommanel
FARM RIO
Jequiti
Itambé
Bodytech
Ambev
Banco Bradesco
Riachuelo
Boticario
Sarar
Rapha
Hering
| Brand | Category | Score |
|---|---|---|
| Rommanel | 29.14 | |
| FARM RIO | 24.98 | |
| Jequiti | 23.79 | |
| Itambé | 22.34 | |
| Bodytech | 16.84 | |
| Ambev | 16.21 | |
| Banco Bradesco | 15.81 | |
| Riachuelo | 13.52 | |
| Boticario | 13.06 | |
| Sarar | 10.95 | |
| Rapha | 10.57 | |
| Hering | 10.03 | |
| Xerox | 9.72 | |
| AstraZeneca | 9.36 | |
| Itaipava | 9.21 | |
| Eudora | 8.37 | |
| Pfizer | 7.79 | |
| Havaianas | 7.76 | |
| Danone | 7.14 | |
| Moda Praia | 4.83 | |
| Catupiry | 4.29 | |
| Movistar | 4.20 | |
| Arezzo | 4.09 | |
| Nestlé | 3.54 | |
| Avon | 3.48 | |
| Lollapalooza | 3.19 | |
| Mary Kay | 3.01 | |
| Heineken | 2.48 | |
| Warner Bros | 2.18 | |
| Herbalife | 1.99 | |
| Aperol | 1.99 | |
| Carrefour | 1.98 | |
| Ferrero | 1.82 | |
| Budweiser | 1.81 | |
| Paramount Pictures | 1.71 | |
| Pandora | 1.44 | |
| Fiat | 1.43 | |
| KitKat | 1.42 | |
| Pixar | 1.40 | |
| Nutella | 1.40 | |
| Coca-Cola | 1.19 | |
| Renault | 1.19 | |
| Calvin Klein | 1.12 | |
| Spotify Music | 1.01 | |
| DC Entertainment | 0.99 | |
| Walt Disney | 0.89 | |
| Netflix | 0.87 | |
| Vogue | 0.86 | |
| NBA | 0.82 | |
| FIFA | 0.81 |
Official Profiles
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LoginArtist: Roberto Carlos
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-11 02:00 UTC | Roberto Carlos | Arena Monterrey | Monterrey, Mexico | |
| 2026-03-13 02:00 UTC | Roberto Carlos | Arena Guadalajara | Guadalajara, Mexico | |
| 2026-03-15 02:00 UTC | Roberto Carlos | Arena CDMX | Mexico City, Mexico |
