Rotimi
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,802,323
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 15:39:16 UTC
Genres
Biography
Rotimi is already in the conversation with 25-34 & 18-24 audiences in UNITED STATES, KENYA, TANZANIA. The audience is heavily female (73%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (49,300 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Live Nation, Steve Madden, Amazon Music points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,802,323 · Engagements 15,131 · Rate 0.3% Posts 531 · Views 49,300 · Avg Likes 14,909 · Avg Comments 249 · Avg Views 49,300 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 42% 35-44: 8% 13-17: 3% |
Largest: 25-34 (45%); next: 18-24 (42%) |
| Gender Split |
Female: 73% Male: 27% Non-binary/Other: 0% |
Skews female (73%) |
| Top Countries |
UNITED STATES (37%) KENYA (14%) TANZANIA (12%) NIGERIA (7%) ZAMBIA (3%) |
Top regions: UNITED STATES (37%), KENYA (14%), TANZANIA (12%) |
| Platform Engagement | Instagram: 10,885 avg likes/post · Tiktok: 49,300 avg views/post | Best reach: Tiktok 49,300 avg views; best engagement: Instagram 10,885 avg likes |
Top Brand Affinities
Live Nation
Steve Madden
Amazon Music
FashionNova
Hennessy
Fenty beauty
CNN
ESPN
NORDSTROM
boohoo
Verizon
Coach
| Brand | Category | Score |
|---|---|---|
| Live Nation | 21.11 | |
| Steve Madden | 8.23 | |
| Amazon Music | 8.18 | |
| FashionNova | 8.04 | |
| Hennessy | 7.76 | |
| Fenty beauty | 6.42 | |
| CNN | 5.75 | |
| ESPN | 5.62 | |
| NORDSTROM | 4.55 | |
| boohoo | 4.54 | |
| Verizon | 4.51 | |
| Coach | 4.37 | |
| iHeartRadio Music Awards | 4.22 | |
| MTV | 3.71 | |
| Los Angeles Lakers | 3.70 | |
| Target | 3.65 | |
| NFL | 3.56 | |
| NBA | 3.52 | |
| OLD NAVY | 3.45 | |
| Sneakerhead | 3.41 | |
| shein | 3.34 | |
| Kodak | 3.22 | |
| BALMAIN | 3.19 | |
| Rolls-Royce | 3.13 | |
| NBC | 3.11 | |
| Primark | 3.10 | |
| Timberland | 3.10 | |
| Beats Electronics | 3.04 | |
| SoundCloud | 3.03 | |
| ASOS | 3.01 | |
| Versace | 3.00 | |
| Philips | 2.87 | |
| SheInside | 2.80 | |
| Pull&Bear | 2.78 | |
| Urban Outfitters | 2.76 | |
| Walmart | 2.63 | |
| Christian Louboutin | 2.52 | |
| TOM FORD | 2.49 | |
| Bershka | 2.43 | |
| Nickelodeon | 2.42 | |
| Gucci | 2.38 | |
| Fendi | 2.34 | |
| Polo Ralph Lauren | 2.24 | |
| FOREX | 2.22 | |
| Sephora | 2.14 | |
| Paramount Pictures | 2.12 | |
| NYX Cosmetics | 2.08 | |
| Dolce & Gabbana | 2.05 | |
| Forever 21 | 2.03 | |
| Michael Kors | 2.02 |
Official Profiles
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LoginArtist: Rotimi
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
