Sango

Sango — r&b, funk & soul artist from US.

Kai "Sango" Wright, a versatile producer from Washington state, draws from a range of musical styles including R&B, hip-hop, dubstep, funk carioca, and…

Influence: 62.71% Fanbase: 46.99% Trending: 70.57% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

TeamCozy • 56.22% • Very Strong

As of 2025-09-09

8,083,065

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 11:58:16 UTC

Genres

r&b, funk & soulindie soulalternative r&bindie r&br&b/soulalternativeescape roomelectronicelectronicvapor twitchabstract beats

Biography

Kai "Sango" Wright, a versatile producer from Washington state, draws from a range of musical styles including R&B, hip-hop, dubstep, funk carioca, and electronica. He gained recognition for his unique sound early on, with support from Soulection and production credits on tracks for Tinashe and Bryson Tiller. Wright's music continued to evolve as he released projects like Hours Spent Loving You and De Mim, Pra Voce after moving back to Seattle. His boundary-pushing approach to production has solidified his place in the music industry, showcasing his talent and creativity to a growing audience.

Top Brand Affinities

Report Date: 2025-09-09

Sango speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, SOUTH AFRICA. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (46,322 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near TeamCozy, Mixcloud, Akai, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sango score 1.33% — Moderate bucket.

Brand: TeamCozyBrand: MixcloudBrand: Akai

Followers:8,083,065

Engagements:2,794

Rate:0.0%

Posts:540

Avg Likes:2,688

Avg Comments:105

Avg Views:74,872

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,083,065 · Engagements 2,794 · Rate 0.0% Posts 540 · Views 74,872 · Avg Likes 2,688 · Avg Comments 105 · Avg Views 74,872	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 41% 35-44: 6% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (41%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	UNITED STATES (46%) BRAZIL (16%) SOUTH AFRICA (5%) UNITED KINGDOM (4%) FRANCE (3%)	Top regions: UNITED STATES (46%), BRAZIL (16%), SOUTH AFRICA (5%)
Platform Engagement	Instagram: 1,742 avg likes/post · Youtube: 46,322 avg views/post	Best reach: Youtube 46,322 avg views; best engagement: Instagram 1,742 avg likes

Top Brand Affinities

TeamCozy

Score: 56.22

Mixcloud

Score: 38.81

Akai

Score: 35.62

Ableton

Score: 34.58

Pioneer

Score: 23.83

Live Nation

Score: 20.02

MOOG

Score: 19.31

SoundCloud

Score: 17.46

Accor Hotels

Score: 16.75

Pro Tools

Score: 16.70

JACQUEMUS

Score: 15.07

Arc'teryx

Score: 14.17

Brand	Category	Score
TeamCozy		56.22
Mixcloud		38.81
Akai		35.62
Ableton		34.58
Pioneer		23.83
Live Nation		20.02
MOOG		19.31
SoundCloud		17.46
Accor Hotels		16.75
Pro Tools		16.70
JACQUEMUS		15.07
Arc'teryx		14.17
Amazon Music		14.16
Maison Margiela		13.21
Beats Electronics		12.54
New Era		11.50
A.P.C.		10.98
REVOLVE		10.61
Stüssy		9.95
Coachella		9.52
Foot Locker		9.40
Stone Island		8.59
Hennessy		7.39
Sneaker News		7.21
Champion		7.20
Acne Studios		7.09
Spotify Music		6.67
Carhartt		6.36
MISSGUIDED		6.17
Steve Madden		5.68
Sole Collector		5.60
iHeartRadio Music Awards		5.24
Coach		5.18
Lollapalooza		5.04
Kodak		4.96
Nice Kicks		4.90
Supreme		4.80
Sneakerhead		4.75
Urban Outfitters		4.54
NORDSTROM		4.30
Dr. Martens		4.23
ASOS		4.18
A Game of Tones		4.15
New Balance		4.04
Nixon		3.94
Los Angeles Lakers		3.80
Fenty beauty		3.79
Oculus		3.73
Verizon		3.67
Timberland		3.63