SBTRKT

SBTRKT — r&b, funk & soul artist from GB.

In the early 2010s, SBTRKT rose to prominence with the release of two highly acclaimed albums. Known for his innovative sound, he collaborates with a diverse…

Influence: 66.04% Fanbase: 59.15% Trending: 69.49% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 37.10% • Very Strong

As of 2025-09-09

121,045

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-19 08:13:01 UTC

Genres

r&b, funk & soulindie soulalternativenew raveelectronicelectronicelectropopelectronicafuture garageother electronic music

Biography

In the early 2010s, SBTRKT rose to prominence with the release of two highly acclaimed albums. Known for his innovative sound, he collaborates with a diverse range of artists, including Ezra Koenig, ASAP Ferg, and Drake, blending genres to create cutting-edge music that pushes boundaries in popular music.

Top Brand Affinities

Report Date: 2025-09-09

SBTRKT draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, UNITED KINGDOM, FRANCE. The skew is heavily male (62%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 1,826 avg views per post, with Youtube sustaining the conversation. Audience adjacency to Mixcloud, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SBTRKT score 0.08% — Low bucket.

Brand: MixcloudBrand: MOOGBrand: Ableton

Followers:121,045

Engagements:95

Rate:0.1%

Posts:224

Avg Likes:83

Avg Comments:43

Avg Views:2,572

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 121,045 · Engagements 95 · Rate 0.1% Posts 224 · Views 2,572 · Avg Likes 83 · Avg Comments 43 · Avg Views 2,572	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 41% 35-44: 9% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (41%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	UNITED STATES (22%) UNITED KINGDOM (9%) FRANCE (6%) ITALY (4%) MEXICO (4%)	Top regions: UNITED STATES (22%), UNITED KINGDOM (9%), FRANCE (6%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 746 avg views/post · Youtube: 1,826 avg views/post	Best reach: Youtube 1,826 avg views; best engagement: Youtube 46 avg likes

Top Brand Affinities

Mixcloud

Score: 37.10

MOOG

Score: 35.06

Ableton

Score: 32.84

Akai

Score: 29.64

Tate Modern

Score: 14.51

Pioneer

Score: 14.15

Amazon Music

Score: 11.68

Acne Studios

Score: 10.31

Maison Margiela

Score: 10.28

Stone Island

Score: 10.11

All Saints

Score: 9.97

SoundCloud

Score: 9.60

Brand	Category	Score
Mixcloud		37.10
MOOG		35.06
Ableton		32.84
Akai		29.64
Tate Modern		14.51
Pioneer		14.15
Amazon Music		11.68
Acne Studios		10.31
Maison Margiela		10.28
Stone Island		10.11
All Saints		9.97
SoundCloud		9.60
Vauxhall		9.57
Pro Tools		9.05
Coachella		8.84
Sennheiser		8.81
Selfridges		8.36
Atmos		8.32
JACQUEMUS		6.87
Beats Electronics		6.59
Lollapalooza		6.55
Vivienne Westwood		5.69
Spotify Music		5.45
Loewe		4.49
Kodak		3.92
Dr. Martens		3.91
Oculus		3.82
Stüssy		3.76
Carhartt		3.65
ASOS		3.54
Polaroid		3.39
Leica		3.28
Tomorrowland		3.21
Showtime		3.20
Emporium		3.19
Uber		3.18
Guinness		3.13
Summit Entertainment		3.12
Tinder		3.09
Fujifilm		3.08
Warner Bros		3.07
Sneakerhead		2.98
Gundam		2.95
Olympus		2.94
Hennessy		2.94
Topshop		2.92
Pantone Inc		2.89
Paramount Pictures		2.88
Urban Outfitters		2.86
Airbnb		2.50