Soft Kill

Soft Kill — rock artist from US.

Soft Kill, founded in 2011 by Tobias Grave and Nicole Colbath of Chicago, Illinois, crafts morose yet infectious punk songs. Their discography includes notable…

Influence: 52.23% Fanbase: 26.80% Trending: 64.94% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 56.12% • Very Strong

As of 2025-09-09

58,573

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 13:32:01 UTC

Genres

rockgrave wavedeep gothic post-punkrockgarage psychalternative rockalternativenu gazeamerican shoegazedreamoindie rockpunkdark post-punk

Biography

Soft Kill, founded in 2011 by Tobias Grave and Nicole Colbath of Chicago, Illinois, crafts morose yet infectious punk songs. Their discography includes notable releases such as "An Open Door," "Choke," and the chart-topping "Dead Kids, R.I.P. City" in 2020, showcasing a depth and emotional resonance uncommon in the genre. The band's exploration of themes like addiction and loss adds a poignant complexity to their music, setting them apart within the punk scene.

Top Brand Affinities

Report Date: 2025-09-09

Soft Kill maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, SPAIN. The audience leans heavily male (80%), so brand cues around style and status perform well. The clearest reach is on Youtube with 30,192 avg views per post; Instagram functions as the community touchpoint. Affinity with MOOG, Ampeg, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Soft Kill score 3.10% — Very Strong bucket.

Brand: MOOGBrand: AmpegBrand: Mixcloud

Followers:58,573

Engagements:1,816

Rate:3.1%

Posts:2,533

Avg Likes:1,762

Avg Comments:59

Avg Views:30,192

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,573 · Engagements 1,816 · Rate 3.1% Posts 2,533 · Views 30,192 · Avg Likes 1,762 · Avg Comments 59 · Avg Views 30,192	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 30% 35-44: 17% 45-64: 9%	Largest: 25-34 (40%); next: 18-24 (30%)
Gender Split	Female: 20% Male: 80% Non-binary/Other: 0%	Skews male (80%)
Top Countries	UNITED STATES (45%) BRAZIL (5%) SPAIN (4%) UNITED KINGDOM (4%) POLAND (4%)	Top regions: UNITED STATES (45%), BRAZIL (5%), SPAIN (4%)
Platform Engagement	Instagram: 1,029 avg likes/post · Youtube: 30,192 avg views/post	Best reach: Youtube 30,192 avg views; best engagement: Instagram 1,029 avg likes

Top Brand Affinities

MOOG

Score: 56.12

Ampeg

Score: 45.89

Mixcloud

Score: 31.50

Akai

Score: 16.23

Ableton

Score: 13.33

Pro Tools

Score: 10.62

Fred Perry

Score: 9.96

Sennheiser

Score: 8.47

Spotify Music

Score: 7.72

Amazon Music

Score: 7.69

Dr. Martens

Score: 6.90

Hot Topic

Score: 6.83

Brand	Category	Score
MOOG		56.12
Ampeg		45.89
Mixcloud		31.50
Akai		16.23
Ableton		13.33
Pro Tools		10.62
Fred Perry		9.96
Sennheiser		8.47
Spotify Music		7.72
Amazon Music		7.69
Dr. Martens		6.90
Hot Topic		6.83
Lime Crime		6.52
SoundCloud		6.21
Pacific Northwest Wonderland		5.88
Warner Bros		5.62
Fallout		5.46
Paramount Pictures		5.33
Kickstarter		5.11
Kodak		5.03
Polaroid		4.52
Taco Bell		4.11
Columbia Pictures		4.10
Carhartt		4.01
Sega		4.00
Showtime		3.85
Final Fantasy		3.58
Coors		3.58
Fujifilm		3.54
Gundam		3.31
Coachella		3.17
Comedy Central		3.15
Leica		2.98
Lollapalooza		2.87
MTV		2.86
Nintendo		2.78
Nickelodeon		2.77
Vans		2.74
Paypal		2.68
Beats Electronics		2.68
Tinder		2.67
Emporium		2.61
WWE		2.60
Jaguar		2.42
Star Wars		2.20
Airbnb		2.17
Lush		2.16
Budweiser		2.16
Cadillac		2.07
Urban Decay Cosmetics		2.04