Surprise Chef

Surprise Chef — r&b, funk & soul artist from AU.

Surprise Chef, a quintet from just outside Melbourne, Australia, crafts music that blends elements of 70s film scores, jazz, and hip hop samples to create…

Influence: 54.27% Fanbase: 29.93% Trending: 66.43% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 124.65% • Very Strong

As of 2025-09-11

58,131

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-17 11:50:59 UTC

Genres

r&b, funk & soulindie soulr&b/soulsouljazz & standardsindie jazzjazz fusionnu jazz

Biography

Surprise Chef, a quintet from just outside Melbourne, Australia, crafts music that blends elements of 70s film scores, jazz, and hip hop samples to create immersive soundscapes that push the boundaries of instrumental soul and funk. Their unique perspective is shaped by their dedication to honing their craft in the studio, studying musical masters, and the geographical isolation that influences their distinct sound. With their first two albums, All News Is Good News and Daylight Savings, garnering a devoted global following, Surprise Chef has now signed to Big Crown Records, solidifying their place among a lineage of influential contemporary and classic sounds.

The band's self-described "moody shades of instrumental jazz-funk" feature a rich tapestry of punchy drums, infectious keys, rhythmic guitar reminiscent of Studio One records, and flute lines akin to Blue Note sessions. However, what truly sets Surprise Chef apart is their cohesive approach and collective synergy, showcasing a group dynamic that transcends the individual talents of its members.

Top Brand Affinities

Report Date: 2025-09-11

Surprise Chef stands out with 25-34 & 18-24 audiences across UNITED STATES, AUSTRALIA, UNITED KINGDOM. The profile is heavily male (85%), and content lands hardest on Tiktok, where posts average 390 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Mixcloud, MOOG, Akai, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Surprise Chef a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Surprise Chef score 1.41% — Moderate bucket.

Brand: MixcloudBrand: MOOGBrand: Akai

Followers:58,131

Engagements:820

Rate:1.4%

Posts:735

Avg Likes:815

Avg Comments:15

Avg Views:735

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,131 · Engagements 820 · Rate 1.4% Posts 735 · Views 735 · Avg Likes 815 · Avg Comments 15 · Avg Views 735	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 26% 35-44: 20% 45-64: 8%	Largest: 25-34 (45%); next: 18-24 (26%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (29%) AUSTRALIA (8%) UNITED KINGDOM (7%) FRANCE (5%) JAPAN (5%)	Top regions: UNITED STATES (29%), AUSTRALIA (8%), UNITED KINGDOM (7%)
Platform Engagement	Instagram: 786 avg likes/post · Tiktok: 390 avg views/post · Youtube: 345 avg views/post	Best reach: Tiktok 390 avg views; best engagement: Instagram 786 avg likes

Top Brand Affinities

Mixcloud

Score: 124.65

MOOG

Score: 95.35

Akai

Score: 38.30

Ableton

Score: 37.13

Ampeg

Score: 31.35

Akg

Score: 18.53

Vegemite

Score: 13.57

SoundCloud

Score: 13.09

Pro Tools

Score: 12.50

Beats Electronics

Score: 12.42

Sennheiser

Score: 11.00

Spotify Music

Score: 10.56

Brand	Category	Score
Mixcloud		124.65
MOOG		95.35
Akai		38.30
Ableton		37.13
Ampeg		31.35
Akg		18.53
Vegemite		13.57
SoundCloud		13.09
Pro Tools		12.50
Beats Electronics		12.42
Sennheiser		11.00
Spotify Music		10.56
Pioneer		10.10
Qantas		9.54
Amazon Music		9.42
Kodak		8.65
Woolworths		7.98
Tate Modern		6.52
Holden		5.85
Pilsner Urquell		5.24
Kmart		5.22
Fujifilm		5.13
Sunnies Studios		4.31
Kickstarter		3.95
Leica		3.87
Philips		3.77
Aperol		3.74
Paramount Pictures		3.61
Campari		3.56
Carhartt		3.53
Stüssy		3.42
Olympus		3.36
Lollapalooza		3.34
Polaroid		3.17
Heinz		3.16
Coachella		3.16
Showtime		3.00
Emporium		2.87
Warner Bros		2.83
Dr. Martens		2.75
Tinder		2.64
Guinness		2.62
Airbnb		2.60
Nickelodeon		2.52
NHL		2.51
BBC		2.23
Cadillac		2.11
Pantone Inc		2.07
McLaren		1.96
Yamaha		1.95