The Growlers

The Growlers

Country: US

Influence: 62.43% Fanbase: 53.63% Trending: 66.82% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Brandy Melville • 9.24% • Very Strong

As of 2025-09-09

354,899

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-17 23:31:02 UTC

Genres

rockgarage rock revivalindie garage rockrockalternative rockpsychedelic rockalternativealternativeindie surfindie rock

Biography

Led by singer Brooks Nielsen and guitarist Matt Taylor, The Growlers have forged their own twisted path on the global music scene since their founding in 2006 in Dana Point, California. They’re the party band that grew into a traveling circus, spawning their own annual event (Beach Goth) and growing an international fanbase, releasing six studio records that trace a line from garage psych ballads to edgy radio pop.

On their first three records – Are You In Or Out? (2009), Hot Tropics (2010), and Hung at Heart (2013) – The Growlers combined reverb-rich waves of vintage surf rock with the dark, slow-burn melancholy of outlaw country. Chinese Fountain (2014) introduced a new, disco-infused direction, influenced by their move to Los Angeles. City Club (2016) paired them with producer Julian Casablancas (The Strokes), infusing their sound with Casablancas’ angular melodies and speaker-popping mixes. 2018 brought Casual Acquaintances, a raw collection of City Club-era demos & outtakes that – even as b-sides – ranks with the band’s finest material.

Between records they toured constantly, raising their status as icons of the LA music underground, capable of drawing arena-sized crowds for their hometown shows. On their new, self-produced record Natural Affair (2019), The Growlers move their DIY aesthetic into an even sturdier, synthier sound, bolstered by Nielsen’s finest lyrics to date: social commentary, rhymes, and ruminations on the pleasures (and perils) of modern love.

The Growlers Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Growlers engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, MEXICO, BRAZIL. The fan base skews heavily male (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (139,940 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Brandy Melville, Coachella, Coors, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Growlers score 6.99%Very Strong bucket.
Brand: Brandy MelvilleBrand: CoachellaBrand: Coors
Followers:354,899
Engagements:24,810
Rate:7.0%
Posts:2,332
Views:139,940
Avg Likes:24,524
Avg Comments:463
Avg Views:139,940

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 354,899 · Engagements 24,810 · Rate 7.0%
Posts 2,332 · Views 139,940 · Avg Likes 24,524 · Avg Comments 463 · Avg Views 139,940
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 54%
25-34: 32%
13-17: 6%
35-44: 6%
Largest: 18-24 (54%); next: 25-34 (32%)
Gender Split Female: 42%
Male: 58%
Non-binary/Other: 0%
Skews male (58%)
Top Countries UNITED STATES (40%)
MEXICO (13%)
BRAZIL (8%)
SPAIN (3%)
ARGENTINA (3%)
Top regions: UNITED STATES (40%), MEXICO (13%), BRAZIL (8%)
Platform Engagement Instagram: 20,996 avg likes/post · Youtube: 139,940 avg views/post Best reach: Youtube 139,940 avg views; best engagement: Instagram 20,996 avg likes

Top Brand Affinities

Brandy Melville
Score: 9.24
Coachella
Score: 8.26
Coors
Score: 7.35
Volcom
Score: 6.53
Dr. Martens
Score: 6.06
Lollapalooza
Score: 5.44
Kodak
Score: 5.20
Free People
Score: 4.71
Movistar
Score: 4.62
Polaroid
Score: 4.35
Urban Outfitters
Score: 4.05
Spotify Music
Score: 3.84
Brand Category Score
Brandy Melville 9.24
Coachella 8.26
Coors 7.35
Volcom 6.53
Dr. Martens 6.06
Lollapalooza 5.44
Kodak 5.20
Free People 4.71
Movistar 4.62
Polaroid 4.35
Urban Outfitters 4.05
Spotify Music 3.84
SoundCloud 3.50
Taco Bell 3.48
Prismacolor 3.38
Showtime 3.29
Fujifilm 3.28
Vans 3.25
Paramount Pictures 3.16
Carhartt 3.14
Nickelodeon 2.81
Tinder 2.64
Emporium 2.40
Cafecito 2.22
Budweiser 2.17
Walmart 2.14
Warner Bros 2.13
Chrysler 2.07
Sunnies Studios 2.06
Guinness 1.95
Airbnb 1.91
The North Face 1.87
Los Angeles Lakers 1.86
Harley-Davidson 1.86
Target 1.79
Levi's 1.77
Cadillac 1.77
Beats Electronics 1.72
Star Wars 1.70
WWE 1.63
Adobe 1.62
Nintendo 1.61
Pepsi 1.59
Chipotle Mexican Grill 1.57
Subaru 1.55
Pokemon Go 1.54
Lush 1.52
HBO 1.47
Bellagio 1.46
Guess 1.46

Official Profiles

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Artist: The Growlers

Date Range: 2025-12-17 → 2025-12-17
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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