The Growlers
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
354,899
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-17 23:31:02 UTC
Genres
Biography
On their first three records – Are You In Or Out? (2009), Hot Tropics (2010), and Hung at Heart (2013) – The Growlers combined reverb-rich waves of vintage surf rock with the dark, slow-burn melancholy of outlaw country. Chinese Fountain (2014) introduced a new, disco-infused direction, influenced by their move to Los Angeles. City Club (2016) paired them with producer Julian Casablancas (The Strokes), infusing their sound with Casablancas’ angular melodies and speaker-popping mixes. 2018 brought Casual Acquaintances, a raw collection of City Club-era demos & outtakes that – even as b-sides – ranks with the band’s finest material.
Between records they toured constantly, raising their status as icons of the LA music underground, capable of drawing arena-sized crowds for their hometown shows. On their new, self-produced record Natural Affair (2019), The Growlers move their DIY aesthetic into an even sturdier, synthier sound, bolstered by Nielsen’s finest lyrics to date: social commentary, rhymes, and ruminations on the pleasures (and perils) of modern love.
The Growlers engages 18-24 & 25-34 audiences with repeatable results in UNITED STATES, MEXICO, BRAZIL. The fan base skews heavily male (58%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (139,940 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Brandy Melville, Coachella, Coors, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 354,899 · Engagements 24,810 · Rate 7.0% Posts 2,332 · Views 139,940 · Avg Likes 24,524 · Avg Comments 463 · Avg Views 139,940 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 32% 13-17: 6% 35-44: 6% |
Largest: 18-24 (54%); next: 25-34 (32%) |
| Gender Split |
Female: 42% Male: 58% Non-binary/Other: 0% |
Skews male (58%) |
| Top Countries |
UNITED STATES (40%) MEXICO (13%) BRAZIL (8%) SPAIN (3%) ARGENTINA (3%) |
Top regions: UNITED STATES (40%), MEXICO (13%), BRAZIL (8%) |
| Platform Engagement | Instagram: 20,996 avg likes/post · Youtube: 139,940 avg views/post | Best reach: Youtube 139,940 avg views; best engagement: Instagram 20,996 avg likes |
Top Brand Affinities
Brandy Melville
Coachella
Coors
Volcom
Dr. Martens
Lollapalooza
Kodak
Free People
Movistar
Polaroid
Urban Outfitters
Spotify Music
| Brand | Category | Score |
|---|---|---|
| Brandy Melville | 9.24 | |
| Coachella | 8.26 | |
| Coors | 7.35 | |
| Volcom | 6.53 | |
| Dr. Martens | 6.06 | |
| Lollapalooza | 5.44 | |
| Kodak | 5.20 | |
| Free People | 4.71 | |
| Movistar | 4.62 | |
| Polaroid | 4.35 | |
| Urban Outfitters | 4.05 | |
| Spotify Music | 3.84 | |
| SoundCloud | 3.50 | |
| Taco Bell | 3.48 | |
| Prismacolor | 3.38 | |
| Showtime | 3.29 | |
| Fujifilm | 3.28 | |
| Vans | 3.25 | |
| Paramount Pictures | 3.16 | |
| Carhartt | 3.14 | |
| Nickelodeon | 2.81 | |
| Tinder | 2.64 | |
| Emporium | 2.40 | |
| Cafecito | 2.22 | |
| Budweiser | 2.17 | |
| Walmart | 2.14 | |
| Warner Bros | 2.13 | |
| Chrysler | 2.07 | |
| Sunnies Studios | 2.06 | |
| Guinness | 1.95 | |
| Airbnb | 1.91 | |
| The North Face | 1.87 | |
| Los Angeles Lakers | 1.86 | |
| Harley-Davidson | 1.86 | |
| Target | 1.79 | |
| Levi's | 1.77 | |
| Cadillac | 1.77 | |
| Beats Electronics | 1.72 | |
| Star Wars | 1.70 | |
| WWE | 1.63 | |
| Adobe | 1.62 | |
| Nintendo | 1.61 | |
| Pepsi | 1.59 | |
| Chipotle Mexican Grill | 1.57 | |
| Subaru | 1.55 | |
| Pokemon Go | 1.54 | |
| Lush | 1.52 | |
| HBO | 1.47 | |
| Bellagio | 1.46 | |
| Guess | 1.46 |
Official Profiles
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LoginArtist: The Growlers
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















