The Heavy Heavy
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
35,136
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-19 08:15:28 UTC
Genres
Biography
Written by co-founders Georgie Fuller and William Turner and recorded at Turner’s studio in Brighton, One Of A Kind maintains the self-contained approach of Life and Life Only—a project acclaimed by outlets like NME (who named them an essential emerging artist for 2023) and The Guardian (who noted that The Heavy Heavy “write and play music with that lick of madness that makes early Fleetwood Mac and peak Stones so thrilling”). Turner produced, engineered, and mixed every track and handled most of the LP’s lavish instrumentation, with The Heavy Heavy’s live band lending their explosive energy to the album. But in a departure from the EP, One Of A Kind leans away from Laurel Canyon-esque folk-rock and fully embraces their British roots.
The Heavy Heavy stands out with 45-64 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, MEXICO. The profile is heavily male (79%), and content lands hardest on Youtube, where posts average 4,919 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, Akg, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Heavy Heavy a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 35,136 · Engagements 475 · Rate 1.4% Posts 798 · Views 5,376 · Avg Likes 455 · Avg Comments 27 · Avg Views 5,376 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 28% 25-34: 27% 35-44: 24% 18-24: 19% |
Largest: 45-64 (28%); next: 25-34 (27%) |
| Gender Split |
Female: 21% Male: 79% Non-binary/Other: 0% |
Skews male (79%) |
| Top Countries |
UNITED STATES (54%) UNITED KINGDOM (8%) MEXICO (7%) CANADA (5%) GERMANY (5%) |
Top regions: UNITED STATES (54%), UNITED KINGDOM (8%), MEXICO (7%) |
| Platform Engagement | Instagram: 260 avg likes/post · Tiktok: 457 avg views/post · Youtube: 4,919 avg views/post | Best reach: Youtube 4,919 avg views; best engagement: Instagram 260 avg likes |
Top Brand Affinities
Ampeg
Akg
MOOG
Mixcloud
Amazon Music
Sennheiser
Pro Tools
Spotify Music
MTV
BBC
Kickstarter
SoundCloud
| Brand | Category | Score |
|---|---|---|
| Ampeg | 55.15 | |
| Akg | 26.98 | |
| MOOG | 24.23 | |
| Mixcloud | 23.74 | |
| Amazon Music | 21.48 | |
| Sennheiser | 15.32 | |
| Pro Tools | 12.94 | |
| Spotify Music | 8.77 | |
| MTV | 4.93 | |
| BBC | 4.60 | |
| Kickstarter | 4.43 | |
| SoundCloud | 4.23 | |
| Paramount Pictures | 4.19 | |
| NBC | 4.14 | |
| Pfizer | 3.93 | |
| Guinness | 3.75 | |
| Kodak | 3.71 | |
| Dr. Martens | 3.68 | |
| Cadillac | 3.67 | |
| Columbia Pictures | 3.64 | |
| Warner Bros | 3.46 | |
| Leica | 3.43 | |
| Heinz | 3.38 | |
| Tesco | 3.21 | |
| Beats Electronics | 2.96 | |
| Jack Daniels | 2.83 | |
| Showtime | 2.82 | |
| Polaroid | 2.77 | |
| Emporium | 2.76 | |
| Harley-Davidson | 2.72 | |
| Philips | 2.68 | |
| Lollapalooza | 2.66 | |
| Hot Wheels | 2.50 | |
| Budweiser | 2.45 | |
| Snoopy And The Peanuts Gang | 2.24 | |
| Nickelodeon | 2.17 | |
| Pixar | 2.14 | |
| Yamaha | 2.02 | |
| The Olympic Games | 1.97 | |
| Amazon | 1.94 | |
| Ray-Ban | 1.82 | |
| Chrysler | 1.77 | |
| NFL | 1.70 | |
| Jaguar | 1.67 | |
| Levi's | 1.66 | |
| Los Angeles Lakers | 1.64 | |
| Fujifilm | 1.62 | |
| Heineken | 1.60 | |
| Star Wars | 1.59 | |
| Sony | 1.57 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















