The Heavy Heavy

The Heavy Heavy

Country: GB

Influence: 51.06% Fanbase: 20.18% Trending: 66.50% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 55.15% • Very Strong

As of 2025-09-09

35,136

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-19 08:15:28 UTC

Genres

rockrockalternativealternative

Biography

With the arrival of their debut EP Life and Life Only, The Heavy Heavy immediately filled a void in the musical landscape, delivering a soulful breed of rock & roll untouched by modern artifice. As audiences across the globe grew enchanted with their era-bending sound, the UK-based band began selling out headline shows in major cities like New York and Chicago and earning critical comparisons to Jefferson Airplane, The Band, The Mamas & The Papas, and more—all with only a handful of songs to their name, including two top five AAA radio singles. After spending the past two years on the road and in the studio, The Heavy Heavy now draw listeners even deeper into their dreamworld with their long-awaited debut album One Of A Kind.

Written by co-founders Georgie Fuller and William Turner and recorded at Turner’s studio in Brighton, One Of A Kind maintains the self-contained approach of Life and Life Only—a project acclaimed by outlets like NME (who named them an essential emerging artist for 2023) and The Guardian (who noted that The Heavy Heavy “write and play music with that lick of madness that makes early Fleetwood Mac and peak Stones so thrilling”). Turner produced, engineered, and mixed every track and handled most of the LP’s lavish instrumentation, with The Heavy Heavy’s live band lending their explosive energy to the album. But in a departure from the EP, One Of A Kind leans away from Laurel Canyon-esque folk-rock and fully embraces their British roots.

The Heavy Heavy Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

The Heavy Heavy stands out with 45-64 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, MEXICO. The profile is heavily male (79%), and content lands hardest on Youtube, where posts average 4,919 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ampeg, Akg, MOOG, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes The Heavy Heavy a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist The Heavy Heavy score 1.35%Moderate bucket.
Brand: AmpegBrand: AkgBrand: MOOG
Followers:35,136
Engagements:475
Rate:1.4%
Posts:798
Views:5,376
Avg Likes:455
Avg Comments:27
Avg Views:5,376

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 35,136 · Engagements 475 · Rate 1.4%
Posts 798 · Views 5,376 · Avg Likes 455 · Avg Comments 27 · Avg Views 5,376
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 28%
25-34: 27%
35-44: 24%
18-24: 19%
Largest: 45-64 (28%); next: 25-34 (27%)
Gender Split Female: 21%
Male: 79%
Non-binary/Other: 0%
Skews male (79%)
Top Countries UNITED STATES (54%)
UNITED KINGDOM (8%)
MEXICO (7%)
CANADA (5%)
GERMANY (5%)
Top regions: UNITED STATES (54%), UNITED KINGDOM (8%), MEXICO (7%)
Platform Engagement Instagram: 260 avg likes/post · Tiktok: 457 avg views/post · Youtube: 4,919 avg views/post Best reach: Youtube 4,919 avg views; best engagement: Instagram 260 avg likes

Top Brand Affinities

Ampeg
Score: 55.15
Akg
Score: 26.98
MOOG
Score: 24.23
Mixcloud
Score: 23.74
Amazon Music
Score: 21.48
Sennheiser
Score: 15.32
Pro Tools
Score: 12.94
Spotify Music
Score: 8.77
MTV
Score: 4.93
BBC
Score: 4.60
Kickstarter
Score: 4.43
SoundCloud
Score: 4.23
Brand Category Score
Ampeg 55.15
Akg 26.98
MOOG 24.23
Mixcloud 23.74
Amazon Music 21.48
Sennheiser 15.32
Pro Tools 12.94
Spotify Music 8.77
MTV 4.93
BBC 4.60
Kickstarter 4.43
SoundCloud 4.23
Paramount Pictures 4.19
NBC 4.14
Pfizer 3.93
Guinness 3.75
Kodak 3.71
Dr. Martens 3.68
Cadillac 3.67
Columbia Pictures 3.64
Warner Bros 3.46
Leica 3.43
Heinz 3.38
Tesco 3.21
Beats Electronics 2.96
Jack Daniels 2.83
Showtime 2.82
Polaroid 2.77
Emporium 2.76
Harley-Davidson 2.72
Philips 2.68
Lollapalooza 2.66
Hot Wheels 2.50
Budweiser 2.45
Snoopy And The Peanuts Gang 2.24
Nickelodeon 2.17
Pixar 2.14
Yamaha 2.02
The Olympic Games 1.97
Amazon 1.94
Ray-Ban 1.82
Chrysler 1.77
NFL 1.70
Jaguar 1.67
Levi's 1.66
Los Angeles Lakers 1.64
Fujifilm 1.62
Heineken 1.60
Star Wars 1.59
Sony 1.57

Official Profiles

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Artist: The Heavy Heavy

Date Range: 2025-12-19 → 2025-12-19
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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