Victor Ray

Influence: 57.09% Fanbase: 36.14% Trending: 67.56% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nakd • 11.55% • Very Strong

As of 2025-09-08

5,237,753

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-17 17:42:56 UTC

Genres

poppopindie pop

Biography

Storyteller.

Top Brand Affinities

Report Date: 2025-09-08

Victor Ray stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, UNITED KINGDOM. The profile is heavily male (60%), and content lands hardest on Tiktok, where posts average 28,350 avg views per post. Tiktok sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Nakd, Selfridges, boohoo, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Victor Ray a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Victor Ray score 0.05% — Low bucket.

Brand: NakdBrand: SelfridgesBrand: boohoo

Followers:5,237,753

Engagements:2,480

Rate:0.0%

Posts:895

Avg Likes:2,308

Avg Comments:37

Avg Views:31,710

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 5,237,753 · Engagements 2,480 · Rate 0.0% Posts 895 · Views 31,710 · Avg Likes 2,308 · Avg Comments 37 · Avg Views 31,710	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 33% 35-44: 8% 13-17: 7%	Largest: 18-24 (49%); next: 25-34 (33%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	UNITED STATES (23%) BRAZIL (15%) UNITED KINGDOM (9%) INDONESIA (7%) FRANCE (4%)	Top regions: UNITED STATES (23%), BRAZIL (15%), UNITED KINGDOM (9%)
Platform Engagement	Instagram: 0 avg likes/post · Tiktok: 28,350 avg views/post · Youtube: 3,360 avg views/post	Best reach: Tiktok 28,350 avg views; best engagement: Tiktok 2,124 avg likes

Top Brand Affinities

Nakd

Score: 11.55

Selfridges

Score: 7.92

boohoo

Score: 7.11

MISSGUIDED

Score: 6.39

ASOS

Score: 4.84

Steve Madden

Score: 4.52

Topshop

Score: 4.32

Sunnies Studios

Score: 3.97

Urban Outfitters

Score: 3.94

shein

Score: 3.37

Primark

Score: 3.33

Pull&Bear

Score: 3.33

Brand	Category	Score
Nakd		11.55
Selfridges		7.92
boohoo		7.11
MISSGUIDED		6.39
ASOS		4.84
Steve Madden		4.52
Topshop		4.32
Sunnies Studios		3.97
Urban Outfitters		3.94
shein		3.37
Primark		3.33
Pull&Bear		3.33
Lush		3.23
Dr. Martens		3.13
H&M		3.05
Tesco		2.95
Fenty beauty		2.95
Harrods		2.93
NBC		2.76
SheInside		2.69
Lollapalooza		2.67
Bershka		2.60
Polaroid		2.46
LEGOLAND		2.46
Michael Kors		2.37
Urban Decay Cosmetics		2.30
Timberland		2.26
Zara		2.21
Calvin Klein		2.12
Guess		2.12
Sephora		2.07
Vogue		2.06
Showtime		2.05
Aperol		1.93
Target		1.91
Lacoste		1.90
Gymshark		1.86
Coachella		1.84
Tinder		1.81
Victoria's Secret		1.81
Bellagio		1.78
Guinness		1.73
Hollister Co		1.72
NYX Cosmetics		1.68
FashionNova		1.62
Spotify Music		1.58
Forever 21		1.55
Beats Electronics		1.52
Tarte Cosmetics		1.49
Bentley		1.45